Sportradar Sportsbook is a complete set of solutions for sportsbook operators – platform, betting content, trading and risk, player value, and player protection – on one ticket-data integration, so they work as one system, not point products bolted together.
Integrate once, and the same live view of how your players bet powers pricing, player value, and player protection alike – through Insight Tech, Sportradar's AI models hub, the family of models that run on your ticket data and power capabilities across the sportsbook. The more your book runs, the sharper it gets.
800+ sportsbook operators
1M+ events a year across 70+ sports
78M+ players managed in 2025
10bn+ bets processed in 2025
Run your entire book on our platform: every capability, accessible and configurable in one place.
Learn moreThe pre-match and live fixtures, odds, settlement, and betting products that fill your book and keep players engaged.
Learn morePrice sharper and manage liability – managed, or run in-house. 240+ operators already run their trading with us
Learn moreGrow lifetime value, cut churn, and spend bonus budget where it pays back.
Learn moreProtect your players and your license, built into the same player view – not bolted on after.
Learn more
Get to market fast on a proven book you don't have to build.
Strengthen specific parts of a book you already operate – pricing, player value, protection – without replacing what works.
Take our data, risk models, and unified feeds into your own stack via API, and build your book your way. à Learn more
Sportradar Sportsbook covers everything an operator needs to run and grow a book: a full betting platform, betting content (pre-match and live fixtures, odds, and settlement), trading and risk, player value (CRM, bonusing, and personalization), and responsible gaming. All of it runs on a single integration of your ticket data, so the parts work as one system rather than separate tools.
You can take the full platform or select only the parts you need. Operators who already run their own platform can add trading and risk, player value, or player protection individually, without replacing what already works.
Ticket-data integration means Sportradar’s models run on a live view of how your players actually bet. That shared foundation lets pricing, player value, and player protection work from the same information instead of as disconnected tools – and the more your book runs, the more the models have to learn from.
Insight Tech is Sportradar’s AI models hub – the family of models that run on your ticket data and power capabilities across the sportsbook, from pricing to player value. It is the intelligence underneath the offering, not a separate product you navigate to.
Managed Trading Services and Insight Tech Risk Models (through Insight Tech) differ in how much of your trading and risk we see and run. With Managed Trading Services we run your trading and risk, or share it with your desk, and you get the Managed Trading Services Console and infrastructure. With Insight Tech Risk Models you keep everything in-house and take our models through the API and the Insight Tech Console – we provide the intelligence, but we don’t monitor your tickets. You choose the level of involvement and can change it as your book develops. 240+ operators run their trading with us today.
Yes. API-first operators can take Sportradar’s data, risk models, and unified feeds (One Feed) into their own stack and build their book their way. AI pricing (Alpha Odds) is available on any odds provider if you want it, but it’s optional – you can price your own book and use only the components you need.
