Betting Services is Sportradar's content and betting-product layer – fast, accurate fixtures, odds, and settlement, plus the player-facing tools to bet on them. It's built into the Platform, it's what Managed Trading Services and Insight Tech Risk Models run on, and you can take it on its own. However you work with us, this fills your book.
Explore what's inside
~1M matches covered a year
70+ sports
800+ sportsbook operators
We create the fixtures and base odds – integrate directly or remodel them as your own – monitor changes worldwide, and deliver fast, verified settlement, including outrights. Comes with the tools to book, control, and monitor your live offering.
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Player-facing bet-building with Bet Builder, and Fair Odds – true, margin-free probabilities that feed your cash-out and pricing.
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Immersive, guided experiences that keep players in the moment and help them find their next bet – from Virtual Stadium and Bet Concierge to visual prop tools and personalized recommendations.
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Trusted anti-match-fixing monitoring, alerts, and reporting – backed by 15+ years of expertise and 250+ sport, league, and authority partners. Free to licensed operators.
Learn more Every service integrates independently: take pre-match odds, add Bet Builder, layer in engagement tools, as your book requires.
One integration through the Unified Odds Feed delivers pre-match, live, outrights, and settlement as one lifecycle, not four feeds you stitch together.
Remodel our base odds into your own prices and margins; the content is the raw material, your book is yours.
The content and betting-product layer of the Sportradar sportsbook: fixtures, odds, settlement, betting features, player engagement tools, and integrity protection. It’s built for operators who want premium content and the tools to run it, without managed trading or a full platform.
No – you can take Betting Services on its own, integrating just the content and tools you need. It’s also built into the Platform and underpins Managed Trading Services and Insight Tech Risk Models, so if you work with us that way, Betting Services is already part of what you get. Either way, it’s the same content foundation.
Nothing. The Integrity Exchange is free to licensed betting operators and is included in standard Sportradar betting agreements.
Bonus eligibility is set dynamically by each player’s predicted value and churn risk, so budget concentrates on players worth retaining, while a real-time bonus-abuser score suppresses offers to advantage players and bonus hunters.
A capability that links live match events – a comeback, a red card, a hat-trick – to individual player activity and triggers a contextual message, bet prompt, or reward in the moment, rather than hours later in a batch.
The capabilities on this page are built for the sportsbook player. The same underlying models also power casino and iGaming personalization, which is covered on our dedicated iGaming page.
