Sportradar Marketing Services empower betting and gaming operators to reach, acquire and retain high-value customers - at scale and with unrivalled efficiency.
Unlike generic media agencies and ad platforms, everything we offer - our technology, data, algorithms and supply - is purpose-built to connect you with sports and betting fans at the moments they are most receptive to your message.
Join hundreds of operators worldwide who have reduced their acquisition costs by 40% on average while boosting brand awareness and growing player lifetime value.
Know your audience. High-quality profiles and behavioural insights built from millions of betting data points - revealing exactly what drives your audiences to act.
Act on the moment. Real-time triggers built around fixtures, goals, odds movements and results - delivering relevance and driving action exactly when attention peaks.
Deliver the right message. Personalised, real-time ad creative that serves the right message, on the right channel, to the right bettor - automatically and at scale.
Reach them where they are. Sports-specific ad inventory across screens, formats and premium partners - placing your brand where your audience is already engaged.
Awareness Your brand ads come to life with dynamic creative powered by Sportradar's live sports data, triggered automatically around the moments that matter most. Attention and impact measurement through Lumen and Cint is included - so you can prove impact and optimise with confidence.
AcquisitionAcquire high-value customers for less. Proprietary marketing technology, dynamic messaging, curated supply and algorithms tailored to the betting and gaming industry let you reach and acquire sports bettors that spend more and stay longer - with up to 40% cheaper CPAs.
RetentionKeep players engaged and coming back. Our AI-powered CRM tools give you deep insights and personalised recommendations on reactivation, churn prevention and bonusing – all purpose-built for betting and gaming operators and designed to maximise player lifetime value with ease and at scale.
Trusted by leading bodies of the advertising industry for responsible and data-driven marketing that delivers results.
The operators winning on acquisition and branding are the ones spending smarter, activating around the sports moments that drive peak attention.
Our Sports Moments Marketing Report 2026 breaks down the results, the tactics and the playbook behind campaigns that delivered +76% brand trust, +61% ad recall and +39% brand awareness and shows you how to replicate that impact across every sport, every season.
Get in touch with our team to find out how Sportradar Marketing Services can help you acquire more players, reduce costs and increase lifetime value.
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