In today's fast-paced digital world, capturing audience attention is a major challenge. Consumers are bombarded with content, leading to scattered engagement and quick message dismissal.
However, live sports offer a unique solution—unfolding drama and emotion that captivates millions in real time. At Sportradar, we transform these fleeting moments into powerful brand opportunities.
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Know every fan. High-quality audience profiles and insights that reveal exactly what drives your audience to engage, across every sport they follow.
Sports-specific inventory across screens, formats, and partners - where your audience is already engaged, whatever they're watching.
Personalised, real-time creative that shows the right message, on the right channel, at the right moment - automatically updated as the action unfolds.
Goals. Points. Driver positions. Player milestones. The moment it happens on the pitch, the ad fires. Automatically, instantly, every time.
Ads aligned with cultural sports moments and tailored to a brand’s unique perspectives can achieve 3x higher purchase intent and 2x higher search intent.
Among new customers, purchase intent rose by 23% when ads were delivered within a week of relevant cultural events.
76% of consumers expect brands to respond to moments rapidly; the impact diminishes steeply if delayed.
One platform. Every screen. Every moment.
From the second screen during a live match to the billboard outside the stadium, we deliver your message across every channel your fans use - automatically, brand-safely, and at scale.
Curated access to 50+ premium sports partners across markets and formats - delivering reach without sacrificing relevance, before, during, and after the moment.
A leading European sportsbook wanted more than impressions around the 2026 Spanish Cup Final. They wanted proof that fans are actually paying attention to their ads during the game.
Sportradar deployed Automated Sports Ads with Sport Moment Triggers across premium display inventory. Creatives dynamically featured pre-game countdowns, live scores updated within seconds of each goal, and post-game results. Attention was measured independently though our partnership with Lumen.
The results:
Overall attention 2x higher than display benchmarks.
Moment-triggered in-game ads hit 2.7x the benchmark - the biggest lift of the whole campaign
Premium sports publisher placements reached 4.37x the benchmark.
Fans gave an average of 14 seconds of genuine attention per day
Contact us to see how Sportradar can help you transform fleeting moments into enduring consumer connections.
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