Protecting players isn't just a regulatory obligation — it's what keeps your player base healthy, your brand trusted, and your business sustainable in the long run.
Bettor Sense is Sportradar's AI-powered Responsible Gaming solution that analyzes real-time player transactional behavior to detect early signs of gambling-related harm — enabling timely, personalized, proportionate, and explainable interventions at scale.
Bettor Sense is an innovation project supported by Innosuisse, developed in collaboration with the Zurich University of Applied Sciences. Scientifically grounded. Operationally proven.
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Correct risk predictions across all profiled players*
At-risk players successfully identified before harm escalates*
Profiled in 2025
Monitored in 2025
*KPIs reflect controlled test datasets; production results vary based on operator data quality and behavior patterns.
Regulators including the UKGC, AGA, and newly established frameworks in Brazil, South Africa, and across US regulated states now require operators to demonstrate proactive, documented, and explainable player protection processes — not just react when harm has already occurred.
Basic loss thresholds and manual reviews don't scale. And when risk is flagged too late, the consequences are felt by players, compliance teams, and your brand alike.
Bettor Sense is Sportradar's AI-powered Responsible Gaming solution — built to detect early signs of gambling-related harm through real-time behavioral analysis, at scale, across sportsbook and casino.
As part of Sportradar's Insight Tech hub, it gives operators a holistic view of the player — bringing together Risk, Marketing, and RG assessments in one place, while keeping each model fully independent. Shared visibility. Clear governance. No RG bias.
Bettor Sense Core Capabilities:
Behavioral risk scoring based on continuously updated data
Individual risk scores with explainable reasoning
Behavioral event flags and intervention recommendations
Operator dashboard with trend analysis and KPI tracking
Full audit trail for regulatory reporting
Complete model independence from Marketing and Risk AI
Unified visibility within the Insight Tech Console
Bettor Sense connects to your existing player transaction data via secure API — including bet history, session activity, deposits, withdrawals, and limit changes. No marketing or risk data is ever used.
Our AI models continuously monitor player behavior, identifying patterns associated with gambling-related harm — including chasing losses, stake volatility, withdrawal cancellations, and late-night session spikes.
Each player receives an individual risk score with clear reasoning. Behavioral event flags highlight specific concerns, enabling your RG team to prioritize and act with confidence.
Operators receive intervention recommendations tailored to each player's risk profile. Every action is logged, creating a full audit trail for regulatory reporting.
Sports betting operators managing large, active player bases across regulated markets who need scalable, automated RG processes that go beyond basic threshold monitoring
Lotteries & state-owned gaming operators operating under heightened public scrutiny and stricter governmental oversight — where demonstrable, auditable player protection is not just a regulatory requirement but a public trust obligation
Online casino operators seeking explainable, compliant RG processes that scale across large and diverse player bases
Compliance and RG teams who need automated risk detection, auditable evidence trails, and intervention workflows that reduce manual casework without sacrificing accuracy
Operators entering newly regulated markets — including Brazil, US states, and South Africa — who need to meet regulatory requirements from day one, with a solution that is proven and ready to deploy
Bettor Sense is already trusted by operators across Europe, the Americas, and Africa — with over 13 operators live or in active trial and approximately 6 million player accounts profiled in 2025 alone. If you're already working with Sportradar's MTS or Insight Tech, you can activate Bettor Sense as a Starter version with no additional integration effort required. Operators have gone live in as little as 2 weeks.
Get access to approximately 80% of core Bettor Sense functionality straight out of the box — the fastest path to proactive player protection with minimal technical friction.
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Bettor Sense is Sportradar’s AI-powered Responsible Gaming platform. It analyzes player transactional behavior with continuously updated data to detect early signs of gambling-related harm and provides operators with individual risk scores, behavioral flags, and intervention recommendations — fully independent from commercial data models.
Bettor Sense monitors a range of behavioral indicators in real time, including rapid changes in betting frequency, stake volatility, chasing losses, withdrawal cancellations, deposit surges, and late-night or prolonged play sessions. Machine learning models analyze these patterns to generate individual risk scores with clear explanatory reasoning.
Bettor Sense operates exclusively on operator-provided transactional data — including bet history, session activity, deposits, withdrawals, time-based play patterns, and RG limit changes. It does not use data from marketing, trading, or risk management systems. This separation is maintained by design to ensure regulatory compliance and avoid conflicts of interest.
Bettor Sense achieves 96.8% accuracy in risk prediction, 92.2% recall in early risk detection, and an AUROC of 98.2% — meaning it excels at distinguishing between healthy players and those showing signs of harm. These metrics are based on controlled test datasets; production results may vary depending on operator data quality and market conditions.
Operators receive individual player risk scores with supporting reasoning, behavioral event flags highlighting specific concerns, an operator dashboard showing trends and KPI distribution, and a full audit trail for regulatory reporting purposes.
Full integration via secure API typically takes between 12 and 16 weeks, depending on operator readiness. Existing Sportradar MTS customers can activate a Starter version with no additional integration effort required — delivering approximately 80% of core functionality immediately.
No. Bettor Sense is available as a standalone solution for any licensed operator. However, existing Sportradar MTS or Insight Tech clients benefit from a significantly faster activation path through the Starter version, with no additional integration required.
The Starter version is available to existing Sportradar MTS customers at no additional cost. It delivers approximately 80% of core Bettor Sense functionality with no integration effort required — making it the fastest available path to proactive player protection for operators already within the Sportradar ecosystem.
Bettor Sense is part of Sportradar’s Insight Tech platform, which also includes Risk AI and Marketing AI. While each model operates fully independently — with no data crossover — operators can view all insights in a single console. This gives RG, risk, and marketing teams a shared view of the player without compromising model integrity or regulatory compliance.
Regulatory frameworks in multiple jurisdictions — including the UK and several European markets — require clear separation between commercial profiling and responsible gaming analytics. Mixing these models would create conflicts of interest, for example where a high-value player is simultaneously flagged as high-risk. Bettor Sense maintains full model independence to ensure compliance, transparency, and ethical integrity.
Yes. Every risk score, behavioral flag, and intervention recommendation is logged, creating a full and explainable audit trail. This supports operators in demonstrating compliance during regulatory reviews and audits.
Bettor Sense is currently live or in active trial across multiple regulated markets including Brazil, the United States, South Africa, and several European jurisdictions. It is designed to scale across markets with varying regulatory maturity levels.
Bettor Sense was developed by Sportradar with the support of Innosuisse — the Swiss Innovation Agency — and the Zurich University of Applied Sciences (ZHAW). This academic and institutional foundation ensures the solution is scientifically grounded as well as operationally proven.
Yes. Through a landmark partnership with Underdog Fantasy and Birches Health, Bettor Sense supports direct referral pathways to clinical treatment services for players identified as at risk. This closed-loop model combines AI-driven detection with human clinical support — currently in trial phase in the United States.
