You already run your own sportsbook – your desk, your platform, your brand. You don't want to hand that over; you want to strengthen what moves your margin and player value: deeper trading and risk where you need extra hands or coverage, sharper pricing, and player-value models to keep and grow the players you already have. Sportradar plugs into what you run, so you add capability where it pays back and keep control everywhere else – on your platform, at the level of involvement you choose.
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800+ sportsbook operators
240+ operators running their trading with us
10bn+ bets processed in 2025
2,000+ bets per second at peak
Back your desk, keep control – Add managed trading where you want it – overnight, long-tail, or peak coverage – while your traders own your core markets.
Sharper pricing – Apply AI pricing to your own liability and turnover, protecting margin without moving lines by hand.
Tighter risk – Automated profiling and bet validation defend margin against sharps and latency, running behind your desk.
More player value – Predict value and churn, size bonuses to the player, and personalize the book – to grow the players you already have.
Protect players and your license – Independent player-protection monitoring helps you meet compliance obligations as you scale.
On your platform – Everything plugs into the platform and front end you already run – no migration.
Keep your desk in charge and bring us in where it helps – full or partial coverage, overnight and long-tail included – with every ticket monitored and our team stepping in only where you ask.
Learn morePrefer to run it yourself? Take our pricing and risk models through the API and apply them in your own operation, on your terms.
Learn moreTailor odds to your liability and turnover with AI pricing, on your content or any provider's.
Learn moreAdd third-party, niche, and regional content under one risk and settlement framework, without a separate integration for each.
Learn morePredict value and churn early, make every bonus earn its budget, and personalize each player's book.
Learn moreIndependent player-protection monitoring flags harmful play early, helping you meet your obligations.
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Yes. You keep your desk in control and add capability where it helps – managed trading behind your traders on the sports or hours you choose, or our pricing and risk models taken via API and run in your own operation.
No. Everything plugs into the platform and front end you already run, so you add trading, risk, and player-value capability without a migration.
Yes. A common setup is your desk owning core domestic markets while Sportradar covers overnight, non-core, and long-tail content – all under one risk and settlement framework.
Through One Feed, which unifies third-party, niche, and regional feeds under one risk and settlement operation, so you extend your offer without a separate integration for each source.
Yes. The player-value models are CRM-agnostic – they feed prediction, bonusing, and personalization into the tools you already run, or you view outputs in the Insight Tech Console.
