Bring sports and casino closer together with Playradar, Sportradar's B2B gaming brand for next-generation gaming experiences.
From sports-casino entertainment and premium casino games to virtual sports, promotional tools and marketing services, Playradar gives operators a connected gaming ecosystem built for regulated markets.
Playradar is Sportradar's B2B gaming brand, bringing sports, casino and gaming technology into one connected ecosystem.
It combines sports content, streaming, real-time and historical data and gaming mechanics with a core casino portfolio built for regulated markets. The result is a broader gaming offer designed to create more ways for players to watch, interact and play.
At a glance
Sports meets casino — hybrid experiences turn live and historical sports moments into interactive gaming.
Core casino content — slots, crash, arcade and table games support a broad casino portfolio.
Virtual sports — always-on sports entertainment keeps play moving beyond live event schedules.
One connected ecosystem — games, promotional tools and marketing services work together through Playradar's platform.
Playradar brings together sports-led gaming and established casino verticals in one portfolio.
Operators get content built around different player behaviours, from always-on sports experiences to familiar casino formats and fast-cycle virtual sports.
Explore the Playradar game portfolio
Sports Casino Entertainment
New gaming experiences that combine sport, streaming, data and casino mechanics. This includes always-on multiplayer sports environments and hybrid games built around live or historical sports moments.
Slots, Arcade, Table & Crash Games
A broad casino portfolio spanning video slots, fast-paced crash formats, arcade-style experiences and table games, with new content delivered through an ongoing release roadmap.
Virtual Sports
Always-on football, basketball, racing and other virtual and Sim-Play sports experiences. Short cycles and continuous availability give players sports content even when live events are not running.
One integration connects operators to Playradar's gaming ecosystem.
Playradar's flexible platform brings gaming content, engagement tools and supporting services together through a single API, helping operators add and scale new experiences across regulated markets.
Built for iGaming operators
One API across the Playradar ecosystem
Flexible integration with existing gaming environments
Access to games, gamification and supporting solutions
Built to support scalable growth across regulated markets
Reach relevant gaming audiences through marketing services built specifically for betting and gaming.
Run campaigns across programmatic, paid social and search
Use player data and AI-driven technology to improve audience targeting
Adapt creative and messaging across the player journey
Turn player data into more relevant experiences throughout the customer lifecycle.
Personalise content, offers and interactions
Use behavioural signals to create more timely player journeys
Support loyalty and retention with targeted campaigns and smarter bonus allocation
Add another engagement layer with configurable mechanics including:
Jackpots
Free spins
Tournaments and leaderboards
Quests and achievements
Playradar is Sportradar’s B2B gaming brand. It combines sports-casino entertainment, casino games, virtual sports, promotional tools and marketing services in one connected gaming ecosystem.
Playradar’s portfolio includes Sports Casino Entertainment, slots, arcade, table and crash games, plus virtual and Sim-Play sports experiences.
Playradar provides access to its ecosystem through a single API integration designed to connect gaming content and supporting solutions within an operator’s existing environment.
Playradar combines acquisition marketing, AI-driven personalisation and promotional mechanics such as jackpots, tournaments, quests and free spins to support player acquisition, engagement and retention.
Operators can explore Playradar’s games and solutions online or contact the Playradar team directly.
