Sportradar Trading & Risk is a set of trading, pricing, and risk-management capabilities that help operators protect margin and manage liability – run for you, run with you, or delivered as models into your own desk. From liability management and player profiling to AI-driven pricing, you get the intelligence and the muscle to price sharper and hold margin across every sport and time zone, at the level of control you choose. It runs on your ticket data, through Insight Tech, Sportradar's AI models hub.
See the capabilities
240+ operators running their trading with us
10bn+ bets processed in 2025 across 70+ sports
2,000+ bets per second at peak
4M+ player accounts profiled daily
Every ticket is screened against live probabilities and your own limits, acceptance adjusts to incoming liability, and the system returns counter-offers instead of flat rejections – so margin holds without a trader watching every slip. Limits run granularly, from bookmaker level to the individual player.
Each player carries a Customer Confidence Factor built from their real betting and risk behavior, continuously retrained, so stakes and limits fit actual risk – sharp or recreational – instead of treating everyone the same.
Proof: 4M+ player accounts profiled daily; +1% additional accepted turnover and +1.7% additional gross profit versus treating all players at equal risk (2025).
Validation assesses each ticket in real time and skips the live delay where it’s safe – faster acceptance for your recreational players, protection kept where it matters.
Proof: tickets accepted 3 seconds faster on average, for a 2.3% margin increase versus applying the standard validation delay (2025).
Alpha Odds tailors pricing to your liability profile and turnover, skewing automatically to protect margin as exposure builds, instead of the generic fair line every book prices off.
Proof: versus Sportradar’s own base odds, rolling 12 months to August 2026: 11.84% profit uplift across all supported sports (+1.27pp margin, +9.95pp efficiency), rising to 13.24% in soccer (+2.50pp margin, +13.58pp efficiency). Proven across 81 bookmakers and 2.2bn+ accepted tickets.
Real-time full and partial cashout offers with margin settings you control by event, market, or segment – feed-agnostic, so the logic holds across any odds source, using the same risk-aware validation that skips the delay for low-risk requests.
One Feed – One Feed unifies third-party and Sportradar feeds under the same risk management and settlement, so you run your whole book – long-tail included – through one operation, and take capabilities like Alpha Odds onto any provider’s odds.
Fully or partly managed – We run your trading and risk, in full or alongside your desk, covering overnight, non-core, and long-tail 24/7. → Managed Trading Services Operator-managed – Your desk runs the book; we see every ticket and step in where you ask, with the Managed Trading Services Console behind you. → Managed Trading Services Models only, via API – Take our risk and pricing models into your own operation, no ticket monitoring. → Insight Tech Risk Models
We run your trading and risk, or share it with your desk: fully managed, or hybrid, where your team keeps your core domestic markets and we cover the rest 24/7. You get the Managed Trading Services Console and infrastructure.
Learn moreKeep trading in-house and take our models through the API. Your profiling and risk outputs are viewable in the Insight Tech Console, or fed via API into your own tools. The intelligence, without us in your tickets.
Learn moreA managed trading and risk service where Sportradar prices your book, screens and settles bets, and manages liability in real time – either fully, or in a hybrid model where your desk keeps your core markets and we cover the rest around the clock. You get the Managed Trading Services Console and infrastructure, with our Operational Account Managers monitoring your tickets.
The difference is how much of your trading and risk we see and run. With Managed Trading Services you get the Managed Trading Services Console and infrastructure, and you choose how hands-on we are – from us executing your trading and risk directly, to you running most of it yourself with our Operational Account Managers monitoring your tickets and stepping in when needed. With Insight Tech Risk Models you keep everything in-house: you take our risk models through the API and view your outputs in the Insight Tech Console, with an Operational Account Manager on hand, but we don’t monitor your tickets – built for operators who want the intelligence without us inside their risk operation. 240+ operators run their trading with us today.
Yes. In a hybrid model your traders price your high-profile domestic markets while Sportradar covers non-core sports, overnight fixtures, and long-tail content 24/7, all through the same risk and settlement engine.
Through automated player profiling (a real-time Customer Confidence Factor per player), risk-aware bet validation that adjusts acceptance delays by player and market, and liability-driven pricing that skews odds automatically as exposure builds.
AI-driven pricing that tailors odds to your own liability profile and turnover rather than generic fair odds, protecting margin automatically as liability comes in. Available within managed trading or onto any provider’s odds via One Feed.
Yes. One Feed unifies third-party feeds under Sportradar’s risk management and settlement, and models like Alpha Odds can price on any provider’s content.
