Alpha Odds is Sportradar's AI pricing model that tailors your odds to your own liability profile and turnover, instead of the generic fair line every book prices off. It reads your real-time exposure, predicted movements, and how your players bet, and skews pricing automatically to protect margin as liability builds – pre-match and live, across every sport. You lead the market on your terms, holding margin where others sacrifice it to look competitive.
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11.84% profit uplift across all supported sports – 13.24% in soccer
+1.27pp margin and +9.95pp efficiency across all sports
+2.50pp margin and +13.58pp efficiency in soccer
Proven across 81 bookmakers and 2.2bn+ accepted tickets
Basis: versus Sportradar base odds, rolling 12 months to August 2026. Profit uplift in percent; margin and efficiency in percentage points.
Priced to your liability, not the market average – Alpha Odds factors your own liability, turnover, and player behavior into every price, so the odds reflect your risk – not an average of everyone's, the way a shared fair line does.
Skews automatically as exposure builds – Alpha Odds adjusts pricing in real time as bets come in, skewing to defend margin on your exposed positions without a trader moving lines by hand – pre-match and in-play.
Turn margin into growth – Margin protected is margin you can spend. Reinvest the uplift into sharper prices on the markets where you want to compete, growing turnover on your terms rather than cutting margin blind across the board.
Alpha Odds prices your book as part of your managed trading, with no separate integration to run.
Take Alpha Odds on its own through the API, no managed trading required – apply it with your own tools and traders.
Through One Feed, Alpha Odds prices on Sportradar or third-party content alike, so you're never tied to one feed to use it.
Sportradar’s AI-driven pricing model. It tailors a sportsbook’s odds to its own liability profile, turnover, and player behavior – pre-match and live – skewing automatically to protect margin as exposure builds, rather than pricing off a generic fair line.
Measured against Sportradar’s base odds over the rolling 12 months to August 2026, Alpha Odds delivered an 11.84% profit uplift across all supported sports – rising to 13.24% in soccer – with a +1.27pp margin and +9.95pp efficiency gain across all sports (+2.50pp and +13.58pp in soccer), proven across 81 bookmakers and 2.2bn+ accepted tickets.
Sportradar’s own base odds – the uplift is the gain from applying Alpha Odds on top of the base pricing, not a comparison to another provider or to doing nothing.
No. Alpha Odds runs inside Managed Trading Services if you trade with us, or as a standalone model through the API if you run your own book.
Yes. Through One Feed, Alpha Odds can price on third-party as well as Sportradar content, so it isn’t tied to a single feed.
Yes. It prices both, adjusting in real time as liability builds during live play.
