COOKIE

NOTICE

Please note that other organisations also collect user information on our Websites and Apps through cookies and similar technology. Using cookies and other similar technology allows other organisations to help us analyse how our Websites and Apps are being used, measure the number of visitors, and display personalized and non-personalized advertising to Third-Party Users. Where a third-party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.

A tracking “pixel” is a transparent graphic image (usually 1 pixel x 1 pixel) or a JavaScript that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. We collect technical information and information about your interactions and engagement with our Websites and Apps through the use of tracking pixels.

“Cookies” are small text files saved onto the working memory (“Session Cookie”) of your computer or permanently stored on the hard disk of your computer (“Permanent Cookie”). The use of cookies enables us to “recognize” you at your next visit and to align the offers on our Websites and Apps with your interests. The next time you open our Website on the same device, the cookie and the information stored in it is either sent back to the website that created it (“1st-Party Cookie”) or sent to another website it belongs to (“3rd-Party Cookie”). When you visit our Website, we collect information from you automatically through cookies or similar technology. Because of how cookies work, our Website cannot access 3rd-Party Cookies; nor can other organisations access the personal data in the cookies we use on our Website.

The cookies and the information in them include, but are not limited to, the IP address of the device a user is using, login data, type and version of browser, the date and time when the user visits our Website, and a cookie ID.

We use cookies in a range of ways to improve your experience on our Website, including to keep you logged in, to analyze the use of our Website in general and to gain insights into how to improve our offering. We also use cookies to analyze or predict our users’ personal preferences and behavior in order to better focus our marketing efforts on their needs and, in cooperation with our advertising partners, to serve our users relevant advertising.

You are a Visitor of Our Website and/or App when you visit and interact with our websites, webpages, interactive features, and blogs and their respective contents. You can find more information below on the collection of cookies on our Website and/or App.

Types of cookies we use

• Functional Cookies

Functional cookies are essential for enabling user movement around our Website and ensuring that our Website functions properly. This category of cookies cannot be disabled.

• Analytics Cookies

We use analytics cookies to collect information about how often users visit our Website and how they use it. We use this information to get a better understanding of how our users engage with our Website in order to improve it and, ultimately, provide users with a better experience (for example, by making sure users are finding what they need easily).

• Marketing Cookies

We work with advertisers and advertising technology companies which help us enable advertising on our Website and App. These companies set certain cookies to understand your behavior and provide you with tailored advertising. They may also be able to track your browsing across different sites.

Sportradar ad:s DSP cookies

Our Sportradar ad:s demand-side platform (ad:s DSP) is an advertiser campaign management product that provide advertisers with whom we partner with features for buying advertising placements on publishers’ websites and apps online in real time. Buying advertising placements in real time through our ad:s DSP gives advertisers the ability to display targeted advertising to their desired audiences as they are actually browsing websites/apps.

Please see below a list of the Sportradar ad:s DSP cookies for advertising we place:

Cookie name	Domain	Description	Expiration period
c	sportradarserving.com	This cookie sets only once with initial set of “zuuid” cookie. It is a timestamp when the user was met for the first time. No personally identifiable information is collected.	1 year
cm(1|2|3|4)	sportradarserving.com	These cookies contain a supply-side platform (SSP) name and a timestamp with last sync time for user groups 1, 2, 3 or 4. The enumeration of groups from 1 to 4 has only technical reasons.	24 hours
pcc	sportradarserving.com	This cookie contains bid context and pixel id of potential post click conversion.	The expiration period is taken from pixel settings. At most 1 year.
pvc	sportradarserving.com	This cookie contains bid context and pixel id of potential post view conversion.	The expiration period is taken from pixel settings. At most 1 year.
zuuid	sportradarserving.com	This cookie contains an anonymous numerical identifier. It is used to identify the user in our system. No personally identifiable information is collected.	1 year
zuuid_last_update	sportradarserving.com	This cookie contains a numerical timestamp. It is used to store the last time the user has been updated in our system. No personally identifiable information is collected.	1 year
zuuid_lu	sportradarserving.com	This cookie contains a numerical timestamp. It is used to store the last time the user has been updated in our system. No personally identifiable information is collected.	1 year
bss	sportradarserving.com	Cookie sync between Sportradar DSP and the SSP where traffic buying is happening. The expiration period is taken from pixel settings.	1 year

• Sportradar ad:s DSP cookies Opt Out. 

You may opt out of Sportradar’s personalized recommendations at any time by clicking here: http://a.sportradarservi ng.com/opt-out. Note that opting out on browsers is through this link but opting out of personalized recommendations in applications is through the settings of your device.

Sportradar ad:s DMP cookies

Our Sportradar ad:s data management platform (ad:s DMP) is a technology platform we use for collecting and managing data (including personal data), mainly for digital advertising purposes. It allows us to collect information about your activities on publishers’ digital properties (websites/apps), build a clearer understanding of who their audience is, and segment the audience into different groups in accordance with the users’ online behavior in order to better serve more relevant advertising. The audience segments are used to target specific users in online advertising campaigns.

Please see below a list of Sportradar ad:s DMP cookies for advertising we place:

Cookie name	Domain	Description	Expiration period
_sp_srt_id.*	This is a 1st-Party Cookie and it will belong to publisher’s domain name.	This cookie contains an anonymous identifier. It is used to identify the user in our system. No personally identifiable information is collected. It contains the following information: • an ID for the user based on a hash of various browser attributes • how many times the user has visited the domain • the timestamp of the user’s first visit • the timestamp of the current visit • the timestamp of the last visit • the ID of the current session.	18 months
sp_srt_ses.*	This is a 1st-Party Cookie and it will belong to publisher’s domain name.	This cookie contains information about the current session. No personally identifiable information is collected. It is used as an indicator that the duration of “one session” is still active.	30 minutes
_sr_ads	collector.ads.srcloud.io	This cookie contains an anonymous identifier. It is used to identify the user and sync the data between our system and 3rd party advertisement platforms. No personally identifiable information is collected.	18 months

• Sportradar ad:s DMP cookies Opt Out. 

Please note that the Sportradar ad:s DMP cookies are set by the owners of the websites you visited. In order to opt out from the Sportradar ad:s DMP cookies you need to visit their website(s) and opt out by using the opt-out options available there.

IMPORTANT – even though you have opted out of Sportradar:

• You will still see Sportradar recommendations.Opting out of Sportradar personalization tracking does not mean you will no longer receive recommendations from Sportradar. Instead, it means that Sportradar’s recommendations will not be personalized. The recommendations will still use information about the document you are viewing (i.e., contextual information) to provide you recommendations on that page.

• The opt-out is cookie based and device/browser specific. If you browse the web from several devices and/or browsers, you will need to opt out from each device and/or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you buy a new device, change browsers, or delete (or clear) the opt-out cookie, you will need to opt out again. Opting out of personalization tracking is not the same as blocking cookies.

• As with most opt-out cookies, the Sportradar browser opt-out relies upon a cookie. The opt-out cookie is intended to be persistent to honor the user’s preferences.

• Additional Opt-Out Options.

In order to limit the ad tracking on your mobile device (including phone, tablet, etc.), please follow the links below:

iOS: https://support.apple.com/en-us/HT202074
Android: https://support.google.com/ads/answer/2662922?hl=en

Besides managing your cookie settings on our Website, you can also refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of our Website.

You can also prevent the acquisition of personal data generated by the cookie (including your IP address) by downloading and installing the browser-plugin available on the following link: tools.google.com/dlpage/gaoptout. You can find further information here: support.google.com/analytics/answer/6004245?hl=en.

In order to limit the ad tracking on your mobile device (including phone, tablet, etc.), please follow the links below:

iOS: https://support.apple.com/en-us/HT202074
Android: https://support.google.com/ads/answer/2662922?hl=en.

Social plugins for various online social networks (e.g., Facebook, Twitter and YouTube) are integrated into our Websites. These allow you to place bookmarks on these sites and share them with other members of the online social networks. You can recognize social plugins by means of the logos that can be seen on the websites of the online social networks.

If you call up a webpage containing these social plugins on our Websites, a direct connection is established with the servers of the online social network and from there the plugin image (which is now visible to you) and associated functions are communicated directly to your browser, which integrates them into the layout of our Website. If you are logged into the online social network under your username and password at this point, the fact that you are visiting our Website is communicated to the said network and information to this effect can be assigned to your user account.

When you interact with the social plugins, for example, if you share one of our Websites or use the Facebook “Like” or “Share” or the Twitter “Tweet This” function, the content of our Website will be linked with your profile within the online social network. If you are not a member of the online social network or have logged out from these providers before visiting our Website, there is still a possibility that at least your IP address will be communicated and stored there.

In order to strengthen and promote privacy and data protection aspects of our business, Sportradar is an active member of several associations that facilitate industry collaboration in the digital marketing and advertising ecosystem, including the Interactive Advertising Bureau (IAB).

Sportradar participates in the IAB Europe Transparency & Consent Framework (TCF) and IAB TCF Canada  and complies with its Specification and Policies. Sportradarꞌs identification number within the framework is: Vendor ID 655.