The online sports betting and gaming industry is teeming with opportunities, yet rising churn rates pose a significant challenge. Players frequently switch brands, compelling operators to revisit their marketing strategies. While sign-on bonuses are crucial, they’re only half the equation. The overlooked realm of retention marketing holds the key to boosting profitability.

Unlocking this potential requires more than just customer data; it demands a holistic, hyper-personalized approach driven by robust AI technologies. In this whitepaper, we explore the current state of industry marketing and reveal how AI can transform retention into a powerful competitive advantage.