Today, sports fans seek personalisation, storytelling and immediacy. Broadcast media and one-to-many marketing don’t cut it anymore, reshaping how sportsbooks need to approach their marketing.
Stay ahead of the curve with ad:s, the multichannel marketing solution designed to acquire the modern sports betting customer with unrivalled efficiency.
Join hundreds of operators from around the globe in reducing your acquisition costs by 40% on average and boosting your brand awareness at scale.
Understanding modern betting audiences
Unique industry data coming from millions of betting profiles worldwide give you unparalleled insights into betting audience behaviour.
Reaching the right audience
Proprietary marketing technology, curated supply and algorithms tailored to the industry allow you to reach sports bettors where they spend their time with maximum efficiency.
Engaging modern sports bettors
Dynamic and personalized adverts let you instantly generate captivating ad creative that is tailored to each individual bettor.
Right Message. Right Audience. Right Time.
Achieve 40% cheaper CPAs on average* with our programmatic advertising platform, built specifically for the betting industry - and now used by over 100 sportsbook operators globally to optimize their media investments.
With more precise targeting and retargeting, you’ll deliver the right message to the right audience at the right time, boosting the efficiency of your marketing and acquiring customers at scale.
*Average achieved CPA vs client's target
Personalised ad creatives. Automated.
To achieve the best results from display advertising, research shows that your ads should be personalised. But manually updating creatives for each event can be costly and time consuming.
Take the manual effort out of creating thousands of highly customised advertisements and achieve improved campaign performance with ease.
With real-time creative personalization built for betting and gaming, Dynamic Display allows you to automate different bets, markets, bonus lines and CTAs in your programmatic adverts.
Boost your brand awareness with targeted video campaigns
Get more from your investment in digital media with our bespoke ad:s programmatic video offering. There’s nothing else out there with our igaming supply and algorithms, or our sports calendar targeting.
You’ll engage your chosen audience as they enjoy their second screen experience, with targeted video messages, delivered across multiple channels, including other video content, media and mobile games.
The offering is built on unique tech, and gives you unrivalled data-driven targeting and execution for all your video advertising assets.
There’s also greater transparency, and clear results at every level of the funnel.
Reach the right listeners and boost your brand recall
Want to grab the full attention of your audience? Digital audio adverts seamlessly bridge the gap from content to promotion and get listeners instantly engaged.
With ad:s programmatic audio, you can:
Target and engage your ideal target audience with formats catering to audiences that show strong interest in betting and gaming
Automatically schedule ads around relevant sports events for your audience thanks to our integrated sports calendar targeting
Reach the right listener, regardless of the platform, with programmatic adverts across various audio channels
Instantly generate high-quality, personalised audio ads with our AI-powered ad creator and save on expensive voiceover recordings. Available in multiple languages
Go above-the-line with maximum efficiency
Combining supply tailored to betting and gaming with real-time content delivery across numerous screens, our unique Digital Out Of Home solution is designed to leave a lasting impression on your target audience.
With hyper-localized targeting, your adverts will appear in all the right places to be seen by sports betting audiences, such as stadiums or entertainment venues. And at the right times too, like on the day of the big match.
Integrate DOOH into your omnichannel strategy or set it up as a standalone campaign and you’ll reach a huge number of customers at the top of the funnel with ease.
No more keyword guesswork. Just more customers.
Want to turn more searchers into customers? ad:s Paid Search gives you the keyword insights and relevant ad content you’ve been looking for.
It's built for betting and gaming operators, combining our unmatched industry data with proprietary marketing tech. The result? You'll dominate search ad ranks and get better cost-per-click results than ever before.
With ad:s Paid search, you’ll:
Uncover profitable keywords with industry-specific benchmarking
Grab attention with live jackpots and live odds in your search ads
Boost your ad relevancy with dynamic landing pages
Hard working social advertising, without the hard work
Achieve significantly improved paid social ROI thanks to our unique blend of technology, creative capabilities and execution know-how.
Our best-in-class Sports Wagering Dynamic Product Ads (DPAs), automatically deliver creatives with the latest match-ups and odds, live on an operator’s site. These creatives are optimised in real-time to ensure that every fan receives a personalised creative execution, regardless of which team or sport they follow.
We also serve online casinos with an industry-first DPA product for online casino & iLottery, seamlessly delivering personalised branded creatives for each of the 1000s of games available on an operator’s service, which we can further enrich with running jackpot totals and upcoming draw dates.
Our unique offering delivers performance and efficiency, ensuring you can deliver on commercial goals across your verticals, while making significant savings in creative production and campaign management.
High quality websites, high customer conversion
Gain a vital competitive edge in your target markets with no up-front costs, thanks to the ad:s Engagement Tool – a set of powerful digital marketing instruments that guarantees ad exposure on selected premium publishers with contextually relevant ads.
Get your message in front of highly engaged sports fans in markets of your choice, thanks to our exclusive premium publisher network. We’ve hand-picked key publishers based on their quality and relevance, including those that might not be plugged to an SSP (supply-side platform).
Boost your customer conversion with our proprietary adtech that matches your betting data to editorial and user data, creating contextually relevant carousel-style ads that are personalized and highly engaging.
Acquisition & Activation
Through unique data, insight and technology, we bring efficiency to sponsorship investment and activation strategies.
As part of our ad:s marketing services, we use local market insights and global data analysis to help identify, develop and activate official sports betting partnerships with rightsholders.
To help activate a partnership, our Engagement Tool help sponsors acquire customers efficiently, while also giving the rightsholder relevant and engaging content for their digital channels.
We work directly with some of the leading leagues and teams in the world of sport - from the NHL, MLB and ITF to Paris Saint-Germain.
