Our client, a new casino provider in Balkans, uses Sportradar's VAIX technology to:
Provide the best gaming experience to the users even with no data
Enable players to find games they’ll love more quickly
Increase the depth and quality of player interaction
Grow long-term player value with AI-powered personalization
Product/s featured: VAIX Casino AI Personalization
Want to see how AI can transform your players' gaming experience? Discover how Sportradar's VAIX technology can revolutionize your content recommendations.
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Our client, an established sportsbook operator based in the Balkans, was expanding their offering by introducing an online casino — starting from zero with no existing casino data or player base. They needed to overcome the cold start problem and drive immediate engagement through relevant content. Entering a highly competitive market, their goal was to build trust from day one by helping players easily find games they love while discovering new, tailored experiences. They were looking for a solution that could follow each player’s journey in dynamic way, keeping them engaged, excited, and loyal to the brand.
To help the client overcome the cold start challenge, we used a thoughtfully curated list of games to deliver recommendations from day one — ensuring engaging content even before user data was available. As the platform gained traction, our model continuously trained on new behavioral data, refining recommendations and improving accuracy over a short period. This approach allowed the casino to start strong, maintain player interest, and smoothly evolve toward full personalization powered by real user insights.
The impact of personalization became clear immediately. As players began interacting with tailored recommendations, they were able to easily rediscover familiar favorites while also exploring new, relevant titles.
The Recommended For You carousel was the core of this engagement. During our assessment we saw the following uplifts in the following median KPIs
50% decrease in click position, lowering scroll fatigue and highlighting model accuracy and player engagement
100% increase in clicks per player, reinforcing the power of personalized player engagement
100% increase in Active Player Days, proving recommendations keep players coming back time and again
56% increase in player turnover, closing the loop and showing that players play games they like
Not only did we see impressive results within a single section, engagement across the entire casino strengthened noticeably as users spent more time within the experience and interacted more deeply with curated content. A comparison of sitewide activity before and after personalization showed meaningful improvements across all the following mean KPIs:
15% increase in average session duration per player
18% increase in average spins per player
11% increase in average turnover per player
Ready to transform your players' gaming experience? Let Sportradar's VAIX technology power your personalization strategy.
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