Growing sport around the World

Sport is fuelled and driven by the media coverage it receives around the world. At Sportradar, we provide that fuel for the world’s biggest licensors and licenses involved in elite level sport.
Due to our unique position in the market and our worldwide team of experts means we act not only as an intermediary but also a refiner and supplier of quality broadcast ready content.
Our team is focused and future-looking, capable of all aspects of Rights Representation, Media Rights Trading and Programme Acquisition.

Sportradar delivers the entire value chain of this segment:

  • Understand and identify the unique values of your sport
  • Create custom and market-tailored rights packaging
  • Communicate and connect with traditional and digital media platforms in key markets
  • Mediate and close all deals (including all legal and financial administration)
  • Implementation and management of contracts
  • Reporting and assessment of media rights value

Product highlights


First class customer focus and experience across multiple sports and tournaments of all sizes

Comprehensive know-how as intermediary between licensors and licensees

Turnkey solutions for rights holders (commercial, technical, production and administrative)

Comprehensive experience in brand and product building for rights holders in long-term projects

Global sales network and close relationships to broadcasters (from national to pan-regional and global level)

Deep understanding of digital media and multiple co-operations with emerging media companies

Get in touch with us now!

Members of our highly experienced team
are ready to personally deal with your enquiry.