17 April 2024
Welcome to the thrilling world of T20 Cricket, where the ICC T20 World Cup takes centre stage. This fast-paced, action-packed tournament attracts cricket enthusiasts from across the globe, offering a unique spectacle of skill and strategy. It’s an ideal playground for betting aficionados seeking excitement in the sport’s shortest format.
The popularity of T20 international cricket continues to gain pace. The 2022’s World Cup generated over 6 billion cumulative views across all platforms, becoming the most viewed tournament to date, increasing engagement by 65% compared to 20211. This year’s competition in the USA and West Indies hopes to break the record again.
Getting underway on the 1st June in Texas with hosts USA taking on Canada, the 2024 ICC T20 World Cup reaches its conclusion at the iconic Kensington Oval in Barbados 28 days later.
The upcoming tournament is the largest ever organised by the ICC, featuring a record number of teams and matches. Fans can look forward to an impressive lineup of 55 games contested between 20 nations, four more than in 2022.
Pre-tournament favourites India are poised for success with high expectations resting on the shoulders of Virat Kohli, who aims to surpass his remarkable 296 runs from the previous event. Whilst reigning champions England, led by the talismanic Jos Buttler, will be eager to secure back-to-back T20 World Cup titles.
Among the other contenders, South Africa are determined to claim their maiden T20 World Cup victory, while co-hosts West Indies seek to take advantage of home turf and clinch a record third world cup trophy.
Open your innings with confidence with Sportradar
Sportradar’s specialist Premium Cricket Service aims to provide the industry’s highest GGR for cricket, using odds modellers, statisticians, developers and traders to give the best and most reliable betting service on the market.
During the 2022 tournament, our clients recorded an impressive 8% margin; accepting over 2.3 million tickets in the process2. Our clients also saw an 8% revenue uplift2, on average, compared to the 2021 tournament.
In 2022, India emerged as the favoured team among bettors, with Pakistan and England close behind. The most popular markets revolved around player milestones (e.g. to score 100 runs) and dismissal methods, with player total fours ranking just behind in popularity. On bet types, singles and doubles were the top favourites, however six-fold bets secured the third position2.
With 150+ live and pre-match markets, you’ll be able to offer more betting opportunities, with prices that can’t be matched. We also have the lowest suspension times (5%) and the quickest return times (20 seconds) and bet settlements (2 minutes) on the market, keeping your customers happy and helping to drive up your stake. And the T20 World Cup is just the start; you’ll still be able to offer your customers 5,000+ cricket matches all year round.
Get in touch below to find out how we can help you hit this year’s T20 Cricket World Cup for six.
