The world’s biggest cricket league is almost here. For sportsbooks and betting operators, the ticking clock isn’t just a date on the calendar but a rapidly closing window to deliver the sharpest, most competitive IPL offering your customers have ever seen.

The previous IPL drew over one billion viewers*, complete with record breaking fan engagement. The 2026 tournament promises to be even bigger. For operators, the upside is enormous: a global dedicated fanbase, growing mainstream interest, and some of the world’s most sophisticated betting markets are all converging on what’ll be a genuinely historic tournament. Will Royal Challengers Bengaluru retain their crown or will a new challenger emerge?

With only days left to go until the first game, here’s what you need to do to make sure your IPL offering doesn’t just meet expectations, it smashes them into orbit.

Getting stumped by trading cricket 

Cricket is a complex sport, and even more complex to trade. Prices can be skewed by any number of factors, from the length of the grass, the altitude of the venue, or even the dew on the ground.

This can mean that for some operators, cricket has been seen historically as a low-margin sport, especially for operators who don’t have the resources to have whole teams of traders just working on cricket – letting the huge potential of truly global tournaments like the Indian Premier League pass them by.

Enter: Premium Cricket 

That’s why we are here to help. Our Premium Cricket team is formed of traders, odds modellers, statisticians and developers – all fully dedicated to cricket. We tackle the complexities of the game by matching mathematical models with highly trained, cricket-specific traders to run them. Giving you more accuracy on the bets you offer, improving your hold.

This IPL, give your customers something extra: Custom Bet bet-builder opportunities with up to 10 pre-match selections on a single ticket. With 84 matches to follow this season, your customers will never miss a moment.

Now you don’t need to have your whole team working on cricket, as our Premium Cricket Service gives you the best, most reliable, and fastest cricket service on the market, with the lowest suspension rates.

Premium Cricket in Action  

Last year’s IPL was a great success for our Premium Cricket clients, accepting nearly 100 million tickets for the tournament; a 29% increase year on year.  Our average margin also grew by 1.2% on the previous year, to 6.7%, proving the value of cricket to our clients across the globe**.

And with our team always looking for new improvements in technology and creating new novel markets, this year’s IPL has the potential to be an even greater success than last year’s tournament.

Get in touch to find out how you can make this year’s Indian Premier League work for you.

* https://www.sportspro.com/news/ipl-tv-viewers-jiostar-hotstar-star-sports-june-2025/ 

** Data from Sportradar’s Premium Cricket Service (2025)