Sports fans aren't like other audiences. They're more passionate. More engaged. And more likely to act – if you reach them at the right moment with the right message.
The challenge? Knowing exactly when, where and how.
That's where we come in. Sportradar ad:s is the only marketing platform exclusively trained on sports fan behaviour, powered by the world's richest sports database. We turn deep sports intelligence into marketing gold for publishers, rightsholders and brands.
Whether you're looking to:
Capitalise on powerful sports moments
Create more valuable sponsorships
Convert content into revenue
We've got your playbook.
However, if you are bookmaker looking to reach betting click here to learn more.
In today's fast-paced digital world, capturing audience attention is a major challenge. Consumers are bombarded with content, leading to scattered engagement and quick message dismissal.
However, live sports offer a unique solution—unfolding drama and emotion that captivates millions in real time. At Sportradar, we transform these fleeting moments into powerful brand opportunities.
Unlock betting revenue with unrivalled efficiency
Our Engagement Tool helps you boost ad conversion on your channels, while reducing workflows.
It does that by matching your content with contextually relevant betting opportunities from bookmakers. It covers 23 sports, 100s of markets including in-play, and creates ads in a variety of sizes so you can fit them into your channels seamlessly.
Integrate it with a single line of code, and go live across mobile, web and native apps.
Create new incremental revenue streams that use your editorial to drive transactions to advertisers, or directly on your publisher site
Mobile-first ad units that play off your content and become part of the content experience
Click and conversion stream data that performs above and beyond traditional display
No development work needed
Empower advertisers to push real-time offers directly into your content experience and to your user base
Acquisition & Activation
Through unique data, insight and technology, we bring efficiency to sponsorship investment and activation strategies.
As part of our ad:s marketing services, we combine global data analysis with local market knowledge to identify the right opportunity for the right partner across various sports.
We work directly with some of the leading leagues and teams in the world of sport - from the NHL, MLB, ITF, ATP to the Bundesliga.
Our ad:s platform combines rights holders fan insights with our betting customer data and technology, unlocking engagement and revenue opportunities. With our Engagement Tool, we drive efficient customer acquisition for the sponsor whilst also providing relevant and engaging content across the rights holder’s digital channels.
