Last updated on 23.07.2021.
Please note that other organisations also collect personal data on our ad:s Marketing Cloud through cookies and similar technology. Using cookies and other similar technology allows other organisations to help us analyse how our ad:s Marketing Cloud is being used and measure the number of visitors. Where a third-party organization drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.
1. Cookies and Similar Technology
We place cookies or similar files such as pixel tags and web beacons on the devices you use to engage with Sportradar to facilitate ad:s Marketing Cloud navigation, to personalize your experience when you engage with Sportradar, and for fraud detection and prevention purposes.
The cookies and the information in them include, but are not limited to, the IP address of the device you are using, login data, type and version of browser, the date and time when your visit our ad:s Marketing Cloud, and a cookie ID.
2. Types of Cookies We Use
• Functional Cookies
Functional cookies are essential for enabling user movement around our ad:s Marketing Cloud and ensuring that it functions properly. This category of cookies cannot be disabled.
• Analytics Cookies
We use analytics cookies to collect information about how often Business Partners visit our ad:s Marketing Cloud and how they use it. We use this information to get a better understanding of how our Business Partners engage with our ad:s Marketing Cloud in order to improve it and, ultimately, provide our Business Partners with better experience (for example by making sure Business Partners can easily find what they need).
You can also prevent the acquisition of personal data generated by the cookie (including your IP address) by downloading and installing the browser-plugin available on the following link: tools.google.com/dlpage/gaoptout.
You can find further information here: support.google.com/analytics/answer/6004245?hl=en.
4. Membership in Associations
To strengthen and promote the privacy and data protection aspects of our business, Sportradar has become an active member of several associations that facilitate industry collaboration in the digital marketing and advertising ecosystem, including the Interactive Advertising Bureau (IAB).
Sportradar participates in the IAB Europe Transparency & Consent Framework and complies with its Specification and Policies. Sportradar’s identification number within the framework is Vendor ID 655.