Soccer isn’t just the world’s favourite sport – it’s the beating heart of sports betting. With 55% of global betting market’s Gross Gaming Revenue (GGR) and a projected value of $90BN by 2030, the beautiful game represents an unprecedented opportunity for sportsbooks. But in an increasingly competitive market, standing out from the crowd means offering your players the sharpest odds on every aspect of football, wherever its being played – that means match odds, player markets, bet builders – on leagues across the globe.
Today’s soccer bettors demand more. More markets. More matches. More engaging experiences. They want comprehensive coverage, sharp odds, and innovative features that enhance their betting experience. For sportsbooks, meeting these expectations while maintaining healthy margins and managing acquisition costs can feel like trying to score a bicycle kick.
That’s where we come in. Sportradar’s soccer coverage for betting is unmatched and enables operators to engage customers with live action from more than 900 leagues worldwide. We provide coverage of more than 150,000 soccer matches each year, with up to 190 pre-match betting markets and up to 200 in-play betting markets available for each match. Our offering isn’t just about quantity – it’s about quality. Every match is backed by the industry’s fastest and most accurate data, which helps power the sharp, reliable odds that keep your margins healthy and your customers coming back for more.
Raising your game
But modern soccer betting isn’t just about odds. Today’s successful sportsbooks need to create experiences that capture and keep their customers’ attention. That’s why you can combine live streaming which puts fans at the heart of the action; intuitive betting tools that make placing bets simple; and engaging content that tells the stories behind the stats.
When it comes to finding and keeping customers, our acquisition and retention services are your secret weapon. By targeting the right soccer fans with the right message at the right time, you’ll reduce acquisition costs and boost ROI. More importantly, you’ll turn inactive players into star performers – bringing your benchwarmers back into the game.
The future of soccer betting
As soccer betting continues its explosive growth, the opportunities for innovative sportsbooks are endless. But success requires the right partner – one who understands both the complexities of soccer betting and the challenges sportsbooks face.
With Sportradar, you’re not just getting a data or odds. You’re getting a partner who’ll help you score big in soccer betting. Ready to take your soccer betting offering to the next level?
