Bilyoner, a leading betting platform in Turkey, is using Sportradar's VAIX technology to:
Personalize the customer experience on their website
Increase clicks and user engagement with tailored content
Boost the average number of bets placed and total wagering
Expand user interest across a variety of sports leagues
Territories covered: Turkey
Product/s featured: VAIX Personalization Technology
Website: www.bilyoner.com
HQ: Istanbul, Turkey
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Bilyoner aimed to enhance its customer experience by delivering personalized content aligned with individual preferences. The objective was to sustain user interest and improve overall platform engagement.
By integrating Sportradar’s VAIX technology, Bilyoner utilized advanced AI to personalize the betting experience for its users. This allowed for dynamic content delivery based on unique user behaviors and preferences.
The results from an A/B test in September and October 2024 demonstrated the effectiveness of Sportradar’s VAIX technology in engaging users on Bilyoner’s platform. Users exposed to personalized content showed a remarkable 20.5% increase in average clicks, revealing a strong interest in the tailored offerings.
Commenting on the results, Bilyoner’s CEO, Sencer Kutluğ, emphasized the company’s commitment to innovation:
“The mission of our company is to be the best channel for sports entertainment in Türkiye. We’re always aiming to differentiate via innovation, and personalization isn’t just a buzzword for us. It’s the best way to enhance customer engagement thus driving real growth. Using Sportradar’s AI technology helped change how we play and differentiate. And our customers are loving it.”
The average number of bets placed rose by impressive 18.0%, highlighting a significant enhancement in user participation. Furthermore, there was a 14.9% increase in the total amount wagered by the test group, indicating deeper engagement with the betting platform. Users also displayed a broadened interest, clicking on 15.2% more different leagues than the control group and placing bets on games from 15.5% more leagues on average.
Interested in transforming your platform’s user engagement? Let Sportradar’s VAIX personalization technology be the driving force behind your success.
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Founded in 2004, Bilyoner is a premier sports-betting online dealer in Turkey, servicing over 4 million members. The platform provides exclusive access to remote sports-related betting services (iddaa) and national lottery tickets (Milli Piyango). Bilyoner has garnered prestigious awards such as the Hammers Awards and Marketing Türkiye Awards for Best AI Usage in Marketing for its "Bahista" product, and the Best Corporate Website Award at the Altın Örümcek Web Awards. Dedicated to social responsibility, the company partners with the Turkey Handicapped Sports, Education, and Assistance Foundation (TESYEV) to provide scholarships to disabled students and athletes, while ensuring innovative and reliable betting services across various channels.
