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ALPHA
ODDS

Personalised pricing to increase your profits

Betting markets and odds never stand still, especially online. And many bookmakers are dropping prices to keep up.

Make sure you aren’t one of them with Alpha Odds – AI-driven odds based on your real-time liabilities and live information on events, markets and competitors. Thus, Alpha Odds gives you sharper price positioning compared to the wider industry. So you’ll increase your turnover while maintaining – or even improving – profit margins.

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Sportradar - Alpha Odds

Become a market maker

Accuracy, speed and scale, only with AI

Never offer odds based on market averages again. Alpha Odds uniquely models prices based on your real-time liability for an event, ultra-accurate event probability predictions, your customers’ betting behaviour and many more factors.

How it works

Alpha Odds is powered by our industry-leading AI and machine-learning technology. So you get accuracy, scale, depth and speed that you just won’t find anywhere else.

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Simple integration and application

You’re in control

We pride ourselves on creating products that are simple to integrate and use. And Alpha Odds is no different.

Easy to integrate: Delivered by an API feed, you have complete control over how you integrate the feed into your ecosystem.

Flexibility built in: Activate or deactivate any model, whenever you want. And you automatically get new models when we release them.

Control over application: You decide how you want to use the models – whether that’s with your proprietary tools, in-house technology or trading teams.

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Contact Decorative Stadium background

GET IN TOUCH WITH OUR TEAM

Contact us