NextGen Sportsbook delivers a lightning-fast, AI-powered betting experience that’s fully modular and built to scale. Whether your players bet online, in retail, via app, or on kiosks, our platform ensures smooth performance, deep personalization, and maximum flexibility. With access to over 1 million events a year across 60+ sports, it’s the sportsbook built for today’s bettors – and tomorrow’s growth.
Lightning-fast performance – 20-millisecond offer loads keep players engaged and conversion high.
Player-centric and localized – Tailored layouts, personalized bets, and native language support boost satisfaction.
Multi-feed integration – Combine feeds from different providers on the same ticket – by match, venue, or player.
Flexible bonus engine – Create powerful, targeted promotions across products, channels, and currencies.
Dynamic trading options – Choose fully managed, hybrid, or self-managed operations – including franchise support.
Per-player odds layout – Customize how odds are displayed based on individual player preferences.
Take full control of your sportsbook operations — centrally, efficiently, and tailored to your markets.
NextGen’s control system gives operators a single interface to manage products, settings, content, and offers across all channels. Designed for efficiency and scalability, it simplifies management and reduces operational cost.
Personalization and localization are built in:
Deploy market-specific templates (e.g., region-wide in Africa or country-specific in Romania)
Offer localized promotions, content, and betting experiences
AI-driven personalization recommends bets based on individual player preferences and behavior
Risk management isn’t optional — it’s essential. NextGen gives you full control through a flexible risk engine designed for high-performance, high-liability environments.
Choose the setup that fits your strategy:
Managed – Leverage our market-leading Managed Trading Services (MTS) for a hands-off approach. We handle your odds, liability, and risk management using the best in class feeds and trading intelligence.
In-House – Prefer to keep control? Use our state-of-the-art tech stack to run your own trading operation, backed by robust tools and configuration options.
Everything in NextGen Sportsbook is designed to keep players engaged — before, during, and after their bets.
Cash Out & Edit Bet let players stay in control of their active tickets
Bet Builder enables custom combinations of markets within a single match
Live Match Tracker and Multi-Stream provide immersive in-play experiences
Pre-match tools like Stats, Bet Assist, and Head-to-Head deliver insight-driven betting
Bonus system includes bet boosts, coupons, cashback, free bets, and more — all configurable to your promotional strategy
NextGen Sportsbook delivers seamless betting experiences across every channel — retail, terminal, web, and mobile. All channels are managed centrally and designed for speed, security, and scalability.
