Launching a sportsbook means bringing together content and odds, trading and risk, player retention, player protection, and a platform to run it on – and standing up each alone is slow and expensive. Sportradar provides the whole solution from one partner, on one integration, so you go to market with a complete, competitive book without building every part yourself. You focus on your brand and players; we handle the operational weight – with minimal upfront investment and a commercial model that grows with your book, not a fixed cost from day one.
Discover more Talk to our team
800+ sportsbook operators
70+ sports & 1M+ events a year
240+ operators running their trading with us
10bn+ bets processed in 2025
One partner, one integration – Content, trading, player value, and protection from a single source, so you're not stitching together vendors before you've taken a bet.
A full trading operation from day one – Our expert team runs your trading and risk around the clock – no desk to hire, no overnight coverage to solve.
Protect margin without a trading team – Automated liability management and AI pricing defend your margin from your first ticket, not once you've scaled.
Keep and grow players from the first deposit – Retention, bonusing, and personalization work from launch, so you build player value early instead of bolting it on later.
Compliant from day one – Player-protection monitoring is there at launch, helping you meet your obligations and safeguard your license from the start.
Costs that scale with you – Minimal upfront investment and a model that grows with your revenue, so market entry doesn't hinge on a heavy fixed build.
A complete, competitive offer from launch: pre-match and live odds across all major sports and events, plus the engagement content that keeps players on your book.
Learn moreA managed trading and risk operation – pricing, bet acceptance, liability management, and settlement – handled by our team 24/7, so your margin is protected without building a desk.
Learn morePredict player value and churn early, size bonuses to the player, and personalize the book – so you retain and grow the players you acquire.
Learn moreIndependent player-protection monitoring flags harmful play early, helping you meet compliance obligations from launch.
Learn moreRun on our full turnkey sportsbook platform, or take the same components through Managed Trading Services onto your own or a preferred third-party platform.
Learn more Sports content and odds, a trading and risk operation, player retention and personalization, player-protection monitoring, and a platform to run it on. Sportradar provides all of these as one solution, on a single integration, on our platform or your own.
No. Your trading and risk can be fully managed by Sportradar’s team around the clock, so you can launch and operate a competitive book without hiring a trading desk.
Either. You can run on Sportradar’s turnkey sportsbook platform, or take the trading, risk, and player-value components through Managed Trading Services onto your own or a third-party platform.
The model is built for market entry – minimal upfront investment and pricing that scales with your book as it grows, rather than a large fixed cost from day one. Exact terms depend on your setup and market.
Independent player-protection monitoring is available from day one, flagging harmful play early to help you meet your regulatory obligations and protect your license as you grow.
Uniformly. Every source runs under the same risk management, pricing, and player profiling, so you monitor exposure holistically in one view and apply consistent trading rules and limits across all content – no blind spots on third-party feeds.
No – they’re distinct products. One Feed is the layer that unifies multiple providers’ content under Sportradar’s risk and settlement. The Unified Odds Feed is Sportradar’s content-delivery feed for pre-match, live, and settlement data. One Feed is about consolidating many sources into one operation; the Unified Odds Feed is about delivering the data itself.
Through Managed Trading Services or Insight Tech Risk Models – unifying your feeds under one risk framework whether Sportradar runs your trading with you or you take the models and run your own book.
