For online casino marketing, finding and keeping the right audiences with maximum efficiency is key to success. Standard marketing solutions, that aren’t specifically focused on the gaming industry, often don’t cut it.
That’s why our marketing services are tailored to the specific needs of the betting and gaming industry. You’ll benefit from unique casino features and capabilities, such as real-time jackpots and personalized game recommendations, to take you to the next level of marketing.
We’ve helped casino operators all over the world bring down acquisition costs, drive up player lifetime values and boost brand awareness.
Built for betting and gaming, ad:s marketing services lets you win high value players for less and raise brand awareness at scale. You’ll crush your marketing goals with the deepest data in the industry, bespoke marketing tech and dynamic personalisation. And on top of all that, you’ll get a range of casino-specific features, including:
Customised audience segments – to help you target different types of casino customers, from fun seekers to strategists and pragmatists
Gambling compliant inventory – to advertise responsibly at scale
Real-time jackpots – to entice customers with live-running jackpots in your ads
Slash your cost per acquisition 40% on average with ad:s Programmatic Advertising: the programmatic advertising platform for betting and gaming. We’ll help you acquire new customers and boost brand recall through a range of programmatic channels including Display, Video, Audio, Digital Out of Home and Dynamic Display.
Stop the social scroll with ad:s Paid Social - the only complete paid-social solution built exclusively for betting and gaming. Available across Facebook, Instagram, Snap, and X.
ad:s Engagement Tool
Drive conversions with an engaging marketing toolkit that includes dynamic ad units with contextual relevancy and access to a premium publisher network.
Sponsorship
Acquire and activate partnerships that grow your business through our experienced team. We’ll identify the right opportunity – with the right partner – for you.
Win big by giving every customer the personal gaming experience they're after with our tailored casino services. That way you’ll earn a loyal customer base – and boost turnover through increased retention and gaming activity.
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Get the casino wheel spinning – with our Recommender models
Bring your casino site to life with ever-changing pages and carousels that react to each individual user’s activities and interests. With award-winning deep-learning AI models and lots of ways to showcase new and existing content, our Recommender model is the foundation to building a truly unique user experience.
Keep players activated – with our unique lobby carousels
Our widget lets you show off your games in an intuitive and appealing carousel, giving you increased click-through rates, sessions played and average bet per game. Our bespoke approach keeps users happier for longer throughout the year, even adapting to seasonality and major events.
Similar Game Recommender
Give users instant suggestions for the closest match to the game they’ve just finished. Our models match games using multiple variables to keep players interested as they explore your library.
Smart Search
Let users find content quickly, with an AI-assisted search that takes their preferences into account. Not even typos stop it returning accurate results.
Widget Builder
Our widget builder tool makes it super easy to design and refresh your own custom casino layout. Build, drag and drop carousels whichever way you wish, so you’re always in control
Live customer interaction
Dig deeper into your customers’ behaviours by applying our AI-driven natural language processing model. Compatible with any live chat system, it helps automatically analyse end-to-end chats in real-time.
We also offer award-winning CRM services that help you turbocharge your retention marketing.
Driven by AI technology, our services give you accurate predictions on the future betting behaviors of your players and their potential value. These services will help you better understand your players – and the best ways to keep them coming back for more.
