As a highly competitive and rapidly growing field, online bookmakers must stay moving or get left behind. That means continuously improving their sportsbook offering with new markets, features and capabilities that keep punters on the edge of their seats.

Now, with the sport’s popularity reaching unprecedented heights, cricket has emerged as one of the industry’s greatest opportunities. The game has grown tremendously in recent decades, stimulated by shorter formats, young leagues and an increasingly global presence.

This growth is not unlike sports betting, where shifting regulations and technological innovations have dramatically furthered the industry. As a result, online cricket betting has the potential to improve sportsbook profitability significantly — if only operators can tackle its complexities.

In this whitepaper, we’ll make the case as to why cricket is a golden opportunity for bookmakers, the challenges they must overcome and how they can do so with the support of cricket betting models, services and specialists.