Norsk Tipping, Norway’s state lottery, is using ORAKO sportsbook platform to:
Broaden their sports betting offering
Achieve record-breaking growth in gross gaming revenue (GGR) and margin
Improve their players’ betting experiences across different channels
Achieve better business flexibility
Territories covered: Norway
Product/s featured: ORAKO sportsbook platform, Content feeds, Betting Entertaining Tools, Live Odds.
Website: www.norsk-tipping.no
HQ: Hamar, Norway
Already intrigued? Here’s how the ORAKO can boost your sportsbook.
Norsk Tipping needed a broader, more attractive offering to find new customers in an industry that’s constantly evolving. The answer? Totally revamping their sportsbook.
Looking for the right partner to help make this strategy a reality, they issued a highly competitive RFI tender in 2019. They wanted a company that could deliver an advanced and secure platform to manage their sports betting operations, and offer customers a modern, comprehensive sportsbook.
The solution was ORAKO.
Norsk Tipping saw Sportradar as the ideal partner to take their vision forward, and ORAKO as the right sportsbook platform to deliver what they needed.
Unique platform technology
Norsk Tipping looked for an advanced technical solution to manage their betting operations and increase the number of markets, bets and transactions, while keeping a secure and stable service for their players.
The cutting-edge, high-tech system uses its capacity – paired with an ever-evolving, scalable and robust architecture – to provide an excellent business operation and service to players handling growing numbers of customers and transactions. And it does all this while ensuring data integrity, confidentiality, and availability.
Engaging player experience
A key part of the plan was to look at the local landscape. Norsk Tipping wanted to offer a feature-rich sports-betting experience that would resonate with customers in Norway. Above all, they wanted constant innovation and good functionality.
By opting for ORAKO, Norsk Tipping has been able to integrate Sportradar’s world-leading betting portfolio, giving customers a full set of in-play and pre-match stats, widgets, and content feeds that match huge quantities of data with super speedy response times. The result? A fully immersive betting experience.
Flexible platform
Norsk Tipping wanted a flexible, modern sportsbook that could integrate with both their current Player Account Management platform and future third-party products and services where necessary.
Through ORAKO that’s been achieved, with Norsk Tipping enjoying access to third-party content feeds, streaming, statistics, and more.
ORAKO has been a record-breaking success for Norsk Tipping, as their sportsbook keeps growing.
In 2023, the company recorded three all-time highs in monthly gross gaming revenue (GGR) and margin – in March, April and May.
And during the World Cup in 2022, there was a 17% increase in user numbers compared to the tournament in 2018.
The future is looking bright too. With ORAKO, Norsk Tipping plans to keep increasing and evolving their sportsbook offering, while improving sustainability and continuing their contribution to Norwegian social causes.
Incorporating all Sportradar betting services and products in just one integration, ORAKO gives you everything you need to succeed.
As Norsk Tipping has shown, using ORAKO unleashes the potential for growth.
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Norsk Tipping is a Norwegian state-owned gambling company. With more than 450 employees, it offers lotteries, sports betting, and interactive games. All profits are re-invested back into cultural, sporting, and humanitarian causes. And as a state-owned company, Norsk Tipping promotes responsible gambling and safe play while providing an attractive sportsbook offering.
