OneFeed is a new functionality that unifies sports data and odds feeds from any supplier into Sportradar's standardized format. This empowers MTS and Insight Tech clients to apply our full spectrum of trading, risk management, and marketing capabilities across their entire betting portfolio.
With the OneFeed functionality, you can streamline operations, enhance offerings, and dominate the market.
Enriched Portfolio: Easily expand and diversify your betting offer
Simplified Integration: One-time API setup for all current and future feeds
Enhanced Risk Management: Consolidated view and control across all feeds
Universal Tool Access: Apply Sportradar's advanced capabilities to all content
The OneFeed functionality empowers you to create a truly unique and comprehensive betting experience, offering content that really matters to your audience:
Expand your portfolio: Integrate niche sports and local events alongside mainstream offerings
Enhance market depth: Offer a wider range of betting markets and options for each event
Boost regional relevance: Cover lower-tier leagues and region-specific competitions
Increase engagement: Provide more opportunities for customer interaction and wagering
OneFeed enhances your operations, whether you're an MTS or Insight Tech Services client, transforming complexity into simplicity:
Manage all content from a single point
Apply consistent strategies across diverse data feeds
Gain holistic view of exposure across all betting markets
Utilize AI-driven algorithms for optimal pricing and risk assessment
Seamlessly handle multi-provider accumulator bets
Reduce operational complexity and associated costs
Leverage our advanced services across all content, regardless the source to unlock a new level of betting excitement:
Alpha Odds: Apply AI-driven pricing precision to any feed or event
Marketing Services: Achieve cheaper CPAs and gain deep customer insights
Betting Engagement Tools: Integrate live trackers, statistics, and audiovisual content
The OneFeed functionality significantly reduces integration time and costs while offering unparalleled flexibility in content sourcing:
Platform-agnostic approach: Preserve your existing infrastructure
One-time API integration: Reduce development time and costs
Effortless maintenance: Updates handled by Sportradar
Continuous feed expansion: Future-proof your sportsbook
