With the global online gambling market predicted to be worth over $150 Billion by 2030¹, starting an online casino can be an exciting prospect. There is a seemingly endless library of games for operators to choose from, which offer their customers an exciting gaming experience.

An online casino can be the perfect complement to a sportsbook operation, attracting new audiences, whilst offering existing sports fans thousands of new games to enjoy.

Benefits

In addition to the obvious revenue potential of online casino gaming, there are a plethora of other upsides to starting an online casino business, namely the scope, flexibility and engagement.

The scope of some online casinos is impressive, with tens of thousands of potential games to choose from. These range from live casino games to virtual blackjack and roulette, to quick payout crash games; where players cash out in a short amount of time to gain their reward.

This comes with added flexibility, as operators can add and remove games at the click of a button, depending on their performance and customer satisfaction with each game, allowing operators to be agile in their approach.

Can an online casino work for Sportsbook operators?

Online casinos are an ideal addition to an existing sportsbook, offering existing customers an added diversity of gaming content, meanwhile attracting new demographics of gamers to the realistic casino gaming experience.

With a single back office and customer management system, existing customers can be retained and converted into casino customers with targeted cash-drops, bonuses and leaderboards.

Only one integration is needed to set up an online casino business for existing sportsbook operators, allowing operators to add more casino games and services in an instant.

Considerations for success

Diversifying your sportsbook with an online casino offering can bring many potential benefits, but it also requires careful planning and preparation.

One of the key factors to consider is the choice of a suitable Casino Aggregation Platform (CAP). Integration through a CAP ensures that potential casino operators can switch or remove each casino product easily and only requires a single e-wallet integration. A CAP is also used for virtual sports betting, meaning sportsbook operators can have an all-round view of their gaming and virtual portfolio.

Another factor to consider is the regulatory environment of the markets you want to target. You should select a casino aggregator or tech provider that has the relevant licenses and expertise for your desired markets. For example, you should consider whether they focus on established markets, such as the United Kingdom; or emerging markets in South America or Africa.

What next?

There is an enormous upside to entering the online casino market, with or without an existing sportsbook operation. With thousands of games to choose from and millions of potential loyal customers to engage, it can be a profitable venture, in a market that is only expected to grow further in the near future.

Fill in the form below for a free consultation on how you can take the first step on your online casino journey.