In today’s world, for gaming operators to acquire and keep customers, they need focused and efficient marketing. That’s whether they’re in an established market or an emerging one.
The answer? An industry specific, multi-channel marketing platform, enabling more effective engagement, acquisition and retention of customers, which is exactly what we offer with ad:s Marketing Services.
As a publisher or rightsholder, ad:s lets you unlock greater opportunities from betting marketing budgets, by boosting ad conversion, and developing and activating better sponsorship partnerships.
However, if you are bookmaker looking to reach betting audiences click here to learn more.
Unlock betting revenue with unrivalled efficiency
Publisher Products is a toolkit that helps you boost ad conversion on your channels, while reducing workflows.
It does that by matching your content with contextually relevant betting opportunities from bookmakers. It covers 23 sports, 100s of markets including in-play, and creates ads in a variety of sizes so you can fit them into your channels seamlessly.
Integrate it with a single line of code, and go live across mobile, web and native apps.
Create new incremental revenue streams that use your editorial to drive transactions to advertisers, or directly on your publisher site
Mobile-first ad units that play off your content and become part of the content experience. Plus they don’t compete with your traditional ad placements
Click and conversion stream data that performs above and beyond traditional display
No development work needed
Empower advertisers to push real-time offers directly into your content experience and to your user base
Acquisition & Activation
Through unique data, insight and technology, we bring efficiency to sponsorship investment and activation strategies.
As part of our ad:s marketing services, we combine global data analysis with local market knowledge to identify the right opportunity for the right partner across various sports.
We work directly with some of the leading leagues and teams in the world of sport - from the NHL, MLB and ITF to Paris Saint-Germain.
Our ad:s platform combines rights holders fan insights with our betting customer data and technology, unlocking engagement and revenue opportunities. With our Publisher Products, we drive efficient customer acquisition for the sponsor whilst also providing relevant and engaging content across the rights holder’s digital channels.
