With the tennis summer in full swing and just one more grand slam that fans are eagerly awaiting, our updated ad:s paid social offering now gives sportsbooks the power to engage tennis fans with dynamic adverts showcasing tailored bets.
An operator’s real-time odds and bet types are combined with our creative optimisation and tennis data to deliver personalised and timely adverts across Facebook, Instagram and Snapchat.
So, whether those interested in sports betting are following the fortunes of legends like Novak Djokovic and Venus Williams or new superstars like Carlos Alcaraz and Iga Swiatek, our data-driven solution delivers impactful ads to a highly targeted audience.
High-value audience
As the fourth most-watched sport worldwide, tennis has a huge following.i In major markets like the UK, it attracts a larger proportion of high-spending betting customers than those who wager on the likes of football, horseracing, golf, rugby union or boxing.ii
From the tournaments in Australia and France and the United Kingdom to the United States, tennis Grand Slams are summer affairs in their home markets. This guarantees a massive audience of mainstream viewers, sports fans and betting customers at a time when there is a traditional lull in domestic sporting action.
Furthermore, whether the action is on a grass, clay or hard court, tennis has an intriguing global, year-round competition schedule beyond the high-profile Majors. The top-tier men’s ATP Tour alone lists more than 60 tournaments – and we should know.
We have supplied official ATP Tour and Challenger Tour secondary data feeds since the start of last year, and we were recently selected as the successful bidder for the global ATP data and betting streaming rights from 2024.iii
Holistic offering
Our holistic paid social solution extends beyond the delivery of dynamic social ads through sophisticated tech.
Our full-service offering allows operators to tap into extensive in-house support, comprising experts who provide comprehensive campaign management, measurement and analysis, as well as unrivalled creative input.
This one-stop shop solution enables compelling content to be served up in a cost-effective and hassle-free manner, giving sportsbooks an opportunity to lean on our expertise in order to rise above undifferentiated ads in a lucrative space.
Unlock revenues
Social media is a space dominated by sport, which generates 50% more engagement per post on average than the second-best performing sector.iv Competition for the attention of sports fans on social media is therefore fierce.
But our paid social solution enables sportsbooks to navigate the challenges and deliver striking campaigns that can be used to acquire and retain customers, as well as build brands.
Tennis is just the latest sport to be added to our paid social offering, which already includes football/soccer, American football, basketball, ice hockey, horseracing, cricket, handball and rugby union.
To find out more about our ad:s paid social solution, contact us today.
