Every day, millions of people turn to Microsoft to find out what just happened in the game; the score, the stat, the update that lands the instant it's real. What they never see is everything that happens in between: the split-second journey from a play on the court, field, ice or pitch to a data point in your search results, feed, or Copilot answer.
That journey runs through Sportradar.
Geraldine Russell, who leads AI Data Partnerships at Microsoft, and Lane Shipley, an enterprise client partner at Sportradar, unpack the foundation for a relationship built for scale and longevity. One where Sportradar's vast network of official data partnerships captures the action courtside and pitchside, and delivers it to Microsoft's products in seconds, sometimes milliseconds, so it feels instant to every fan.
What it actually takes to operate effectively at global scale. Hear why a brand the size of Microsoft has zero tolerance for error, and what that demands from the partner behind the scenes.
The untold journey from the court to your screen. See how a single moment in a game gets captured, processed, and delivered to millions of fans before you even notice it happened.
Where this partnership is headed next. Get a first look at how Sportradar and Microsoft are thinking about the future of the fan experience.
