betPARX, a fast-growing U.S. operator in key regulated states, uses Sportradar's VAIX technology to:
Deliver smarter, personalized game recommendations
Help players discover new favorite games faster
Enhance the native app experience
Drive deeper player engagement
Boost player lifetime value through AI-driven personalization
Territories covered: Michigan, New Jersey, Pennsylvania
Product/s featured: VAIX Casino AI Personalization
Website: betparx.com
HQ: United States
Want to see how AI can transform your players' gaming experience? Discover how Sportradar's VAIX technology can revolutionize your content recommendations.
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betPARX needed to make it easier for players to find and enjoy their favorite games while discovering new ones. They wanted a solution that would create more engaging, personalized experiences within their native app without overwhelming players with too many options.
By implementing Sportradar’s VAIX Casino AI technology across three key content carousels, betPARX delivered smarter, more personalized game recommendations. The AI-powered system learns from player behavior to suggest the right games at the right time, to the right player.
The game-changing impact was evident as users engaged with personalized content, easily discovering both their favorite and new games while spending more time playing the games they love. Notably, 53% of players interacted with AI-powered carousels, leading to significant improvements across key median metrics when compared to players who did not engage with personalized content:
200% Growth in Unique Titles Played
167% Rise in Sessions Played
273% Longer Average Session Duration
72% More Spins Per Session
280% Boost in Wagering Volume
"At betPARX, our focus is on making it as easy as possible for players to enjoy their favorite games and discover their next favorite. Since implementing VAIX Casino AI, we can now offer smarter, more personalized recommendations that connect with each player. It's allowed us to highlight fresh content and improve the overall experience for our players."
Ready to transform your players' gaming experience? Let Sportradar's VAIX technology power your personalization strategy.
Learn morebetPARX is a well-established U.S.-based online and mobile gaming operator, offering both sportsbook and casino products across multiple states. They currently operate sportsbook and casino products in Michigan, New Jersey, and Pennsylvania, with sportsbook-only operations in Maryland.
