Sportradar reaffirms leadership position in cricket market with partnerships with Australian Premier Cricket competitions

Melbourne – Sportradar (NASDAQ: SRAD) today announced the renewal of partnership agreements with the top tier club cricket competitions in Tasmania, Queensland and Western Australia. Currently, Sportradar is partnered with every single state and territory cricket governing body in Australia. The extension of the Cricket Tasmania Premier League, KFC Queensland Premier Cricket and Western Australia Premier Cricket deals will see Sportradar remaining as the official streaming partner until mid-2025.

The alliance provides cricket associations with industry-leading digital solutions offered by Sportradar, including custom-themed match centres with live streams, highlights, live scores, fixtures, and statistics on one dedicated site.

The Australian 2021-2022 premier cricket season saw more than 3,000 cricket streams and 1.36 million balls captured, with 145,000 automated highlights generated from over 3,000 matches. The dedicated sites hosted 230,000 users and registered four million views across the match centre, highlighting Sportradar’s contribution to boosting visibility of Australian cricket and engaging fans and participants.

The announcement of the renewals comes after a collaboration with NT Cricket and its Cricket 365 initiative earlier this year by providing streaming solutions to support the program and bolster the Australian cricket community by keeping selectors’ eyes on emerging talent all year round.

Jarod Pickering, Head of Cricket, Sports Solutions, Sportradar, said: “Premier Cricket competitions are an important pillar connecting community cricket with elite cricket pathways. These partnerships have allowed us to build relationships and digital experiences to make visible emerging talent to more fans, boost engagement and create new sponsorship opportunities. We are committed to adding value to our partners and seeing grassroots cricket thrive in Australia.”

Nick Stuart, Head of Premier Cricket, Integrity & Projects, Queensland Cricket, said: “We are excited to continue our partnership with Sportradar and value their contribution to the local cricket community in Australia. Through our ongoing partnership, we have been able to utilise Sportradar’s advanced innovative technology to create an engaging viewing experience for local cricket fans.”

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