Every dollar counts. For operators, your budget is your playbook—and to stay ahead in 2026, you can’t afford to rely on old strategies. VAIX, Sportradar’s AI personalization engine, is the smartest investment you can make right now.

Personalization = ROI You Can See

Personalization isn’t a trendy add-on—it’s your key to more revenue, stronger engagement, and higher retention. Here’s proof, pulled directly from real operator results and industry data:

• 31% Increase in Turnover: BetParx achieved this by putting hyper-personalized recommendations into the hands of their bettors with VAIX (source: BetParx case study).
• +12% in Active Users: Operators see more bets per session and longer site time when VAIX powers the user journey (Why Personalization).
• 2x Higher Conversion on Offers: Personalized free bets or boosted odds deliver twice the conversion—no more wasted bonusing (Personalization With).
• Cost-Effective Growth for All: Smaller operators can compete with the big guys thanks to out-of-the-box integrations and immediate uplift in revenue—not weeks of development (3 Ways Personalization Helps Small Operators).

Why VAIX Beats Other Budget Lines

• Marketing Blasts? Scattershot and expensive. VAIX gives you precise, player-level insights—no more “spray and pray.”
• Acquisition Spend? CPAs are soaring. Why not turn your current player base into higher LTV, deeper engagement, and lower churn—immediately?
• Generic Tech Upgrades? Useful, but do they pay you back in a quarter? VAIX does

Real-World Example: BetParx

When BetParx plugged VAIX into their sportsbook, they crushed expectations:

• 31% more turnover
• Deeper engagement and more repeat activity
• Fast, seamless integration—live in weeks, not months

Get More from Every Player—Now

Personalization with VAIX isn’t “nice to have.” It’s the cornerstone of a budget that finally delivers predictable, measurable ROI—outperforming acquisition, branding, or bonusing.

Make no mistake: If you’re not personalizing in 2026, you’re losing out—to competitors and to your own bottom line.