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OUR
VALUES

We are One Team

At its heart, this value is about us working together to achieve our vision and mission. It’s about being collaborative and breaking down silos, and it’s about prioritizing our shared Sportradar/collective goals over individual ambitions.

We’re a diverse, global team that is unified by a passion for sports and technology, but it’s important that we embrace and celebrate our unique differences, and we include diverse perspectives.

Every one of our players contributes to our shared success, so respecting everyone’s contribution is key to being a cohesive, inclusive team.

In essence, when we think about acting as one team it’s about embracing the spirit of playing for the badge on the front over the name on the back of the shirt.

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We Play to Win

Like any sports team we’re in the game to win it and we’re clear on the goal and game plan.

We embrace that competitive spirit, setting high standard goals and always striving to improve our performance to achieve those goals.

We take ownership of delivering winning results, finding ways to adapt, overcome obstacles or challenging opponents to find a way forward.

The entrepreneurial foundations of Sportradar are at the heart of this Value – being fearless, taking calculated risks always with an eye on the prize.

We are Client & Partner Focused

Our clients and partners are at the forefront of everything we do – whether we are in externally-facing roles or serving internal clients.

This value is about being laser-focused on clients’ and partners’ needs and requirements, taking time to actively listen and understand their challenges.

It’s critical that we’re all knowledgeable about our clients, partners and products as well as the industry landscape, and keep on top of our own game to ensure we’re providing ground-breaking products and solutions.

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We Embrace Innovation

Innovation has been part of our DNA at Sportradar since day one. We never stand still on the pitch, being proactive and agile in seeking out different perspectives, ideas and opportunities.

Embracing innovation is about being open-minded and creative, challenging assumptions and the status quo and always looking to stay ahead of the game.

It’s also about embracing failure – fail fast, learn quickly and share the learnings with others.

Innovation something we can all do every day in driving for continuous improvement.

We Act with Integrity

Like the sports we monitor for our partners and fans, our stakeholders – including all of us as Sportradar players – deserve the utmost confidence in the way we conduct ourselves and run our business.

We wholeheartedly embrace our competitive spirit but we never compromise on integrity.

This goes above and beyond following laws, regulations and company policies. It’s about being honest, transparent and fair in all our plays – with each other and with our clients and partners. And having the courage to call it when we see something that isn’t right.

It’s also about being accountable for delivering on our commitments: when we commit to something we get it done.

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