The digital marketing playbook is changing. First-party data is the new MVP. Freely given by fans themselves, it's the top scorer in accuracy and reliability. Plus, with privacy concerns on the rise, first-party data lets you personalize experiences without crossing any lines. It's time to level up how you reach, engage, and grow your fan base.
Meet Sportradar FanID: our game-changing, end-to-end first-party data marketing solution for the sports world. Powered by the industry's first sports-specific data clean room and our advanced activation tech, FanID gives rightsholders, brands, and media:
- Deeper fan understanding
- Hyper-relevant marketing
- Increased engagement
- New revenue streams
Ready to talk FanID? Let's kick things off
Sports marketing is evolving, with hyper-personalization leading the way. Fans desire tailored experiences that resonate with their passions. Sportradar FanID leverages first-party data to deliver unparalleled personalization at scale.
That's why the smart money's on first-party data. It's stepping up as the key to keeping your marketing relevant, personal, and effective at scale. And that's exactly what Sportradar FanID delivers.
With FanID, you're not just adapting to the new rules of the game – you're rewriting them in your favor.
Grow your fan database and establish interests and intent with engaging tools that collect first and zero-party data.
Embedded into your content, the data collection tools transform your owned channels into a data acquisition machine.
Create enriched fan profiles by sharing and connecting first-party and zero-party data in the first ever data clean room built specifically for the sports industry.
The latest confidential computing technology behind the data clean room ensures privacy safety, with the highest bars of privacy compliance exceeded.
Engage fans at scale with highly relevant and effective marketing, using the enriched data profiles to fuel our proprietary sports-specific marketing technology.
From web to social, email to OTT, engage fans across the digital landscape with dynamic, contextually relevant content in real-time.
Optimize the fan and sponsor experience with ‘next best action’ models deciding the most relevant marketing message to be seen by fans at the right time in the right place.
And rest assured that data activation is fully orchestrated throughout the Sportradar FanID solution with responsible data custodianship and closed loop measurement, all while being privacy safe.
Want to know more about how FanID can transform your marketing strategy? Check out our FanID Content Hub. It's packed with:
Podcasts from industry experts
In-depth articles
Webinars that break down the big issues
A comprehensive whitepaper on the future of sports marketing
From tackling privacy challenges to boosting fan engagement, our Content Hub has you covered.
Ready to explore? Hit the button below and step into the future of sports marketing.
Sportradar FanID is brought to you by the leading global sports technology company, uniquely positioned within the sports industry.
We have a global network of partners, including rightsholders, media-owners and brands. With more than 20 years of experience providing scaled data and technology capabilities to our clients.
Find out more about us here.
