In today’s digital world, personalization isn’t just a nice-to-have — it’s an expectation. From Netflix recommendations to Spotify playlists and Amazon’s tailored product feeds, consumers are now conditioned to expect every experience to be relevant, timely, and customized. The gambling industry is no exception.

80% of consumers are more likely to do business with a company that offers personalized experiences. For mid-to-small gambling operators, the stakes are even higher. You don’t have the same marketing budgets or massive databases that larger operators do, but your players still expect the same personalized treatment.

That’s where personalization technology, such as Sportradar’s VAIX, comes in. It’s your edge in a market dominated by big-brand budgets and user acquisition wars.

According to McKinsey, personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more. For operators looking to do more with less, VAIX isn’t just a feature — it’s a revenue growth engine.

Personalization That Actually Performs: What VAIX Delivers

VAIX is built to bring AI-powered personalization to the heart of the betting experience — from intelligent bet recommendations to predictive content curation across sportsbook and casino platforms.

Core Value of the Product

• Easy to implement and quick to bring to market
• Flexible — integrates seamlessly with your existing system

How It Works

• Behavior-Based Intelligence: VAIX tracks real-time user behavior and applies machine learning to predict what a player is most likely to bet on or play next.

Example: A leading regional sportsbook used VAIX to identify bettors who typically placed late-night tennis bets and began showing ATP and WTA live markets earlier in the session. Bet volume on tennis increased by 19% in just three weeks.

• Hyper-Relevant Recommendations: Instead of static banners or generic offers, VAIX serves bets, games, and promotions uniquely tailored to each individual, right when they’re most engaged.

Example: A casino using VAIX personalized game lobbies based on player history. Slot sessions increased by 23%, and game abandonment dropped significantly.

Real Results: Numbers That Matter

The performance of VAIX-powered personalization speaks for itself:

• +25% Increase in Bet Conversion: Operators using VAIX have seen a 20–25% increase in bet placement after personalized recommendations were activated across sports betting platforms.
  Why it matters: More bets, faster, means better monetization per session without increasing acquisition spend.
• +15% Lift in Casino Revenue: Personalized game suggestions drove a 15% uplift in casino gaming revenue by increasing the number of spins per session.
  Why it matters: You maximize value from your existing traffic without needing to discount or upsell aggressively.
• +40% Email Engagement Rates: VAIX’s personalized email content achieved open and click-through rates twice as high as those of static campaigns.
  Why it matters: Better engagement at lower cost. Every message works harder to retain players and drive activity.

Case Study: Smart Personalization in Action

A tier-two sportsbook operator integrated VAIX’s innovative bet suggestions across football and tennis categories. Within the first 90 days:

• Time-on-site increased by 18%
• Bettors who engaged with recommendations had a 34% higher average bet amount.
• Churn dropped by 12%, especially among casual players

Why this matters: These gains were achieved without increasing paid media or bonus spend. It proves that personalization can drive organic growth, making each player session more valuable and more likely to convert.

The cost of acquiring new players is increasing, and retention is becoming more challenging than ever. Personalization doesn’t just boost engagement — it improves lifetime value. For smaller operators, it levels the playing field against industry giants without needing to match their ad budgets.

With VAIX, you’re not just guessing what your players want — you’re showing it to them before they even know it.