The FIFA Women’s World Cup kicks off in Australia and New Zealand on July 20th and given the emotional connection millions have formed with soccer and the United States Women’s National Team (USWNT), the tournament promises to be massive.
Research shows that US soccer fans are highly engaged and passionate about the sport, with national team success being the No.1 reason for their interest.i
A peak audience of over 30 million tuned in to watch the USWNT beat Japan 5-2 in the 2015 FIFA Women’s World Cup final. This was a record for a men’s or women’s soccer game in the US.ii In fact, US viewership of the FIFA Women’s World Cup final in 2019 was 22% higher than for the men’s final a year earlier.iii
After the 2019 FIFA Women’s World Cup attracted 1.12 billion viewers worldwide, organizers this year expect the two-billion-viewer threshold to be shattered.iv So, can digital publishers capture this moment and take full advantage of one of the biggest sports stories of 2023?
Immersive coverage
Sportradar’s easy-to-embed Soccer Advanced Analytics API powers the experience for fans, whether they are placing wagers, playing daily fantasy, or simply obsessed with the competition.
Want to discover how well an in-form Trinity Rodman is playing? The API will allow you to find out how many successful dribbles she has completed so far. Could her USA teammate Alex Morgan be the matchwinner? Check out how many shots she has had on versus off target.
Featuring 120 different types of statistics across 2,000 events per match, the API will provide a greater variety of data-driven insights into the game-changing tournament than any other comparable tool.
This is all available at lightning speed for fans, whether they are accessing the information on a second screen while watching the game or using the latest deep-dive statistics to follow the action first-hand, with insights covering individual stars, teams and players on the field.
Storylines
In soccer the World Cup is the pinnacle – and tales of the greats who have conquered the world are part of the Beautiful Game’s folklore.
This summer, Sportradar’s Soccer Advanced Analytics API will give you the inside track on who will emerge as future legends.
Delivered in the official ‘FIFA Football Language’ – the blueprint for statistical analysis of the sport worldwide – the API creates storylines that engage committed and new fans in the action on a game-by-game basis and contextualize coverage with fun facts.
For example, the USWNT may have a favorable win probability in every game. Still, the API could show why a matchup with Norway would cause some jitters, even though the Scandinavians rank outside the world’s top 10: Norway has beaten the USWNT more than anyone else, with the best head-to-head record against the Stars and Stripes of any team at the tournament.
Reason for optimism? If the USWNT starts well, victory is highly likely. An API-driven fun fact could be that the last time the team scored first and lost a game was in December 2014 against Brazil.v
Underlying narratives such as these enhance understanding of the teams and tournament as a whole, keeping fans on the edge of their seats.
Showcasing the pinnacle
Whether this year’s tournament will end in glory or despair, millions across the United States will tune in to capture a groundbreaking competition that is the pinnacle of women’s soccer.
Will the USWNT make history? Or will rivals like Canada, England, France, Germany, Spain, Sweden or Brazil cause an upset?
Contact us today to learn more about how Sportradar’s Soccer Advanced Analytics API will give your platform the power to tap into the passion as the world’s best bid to bring home the trophy.
