In today’s world, for gaming operators to acquire and keep customers, they need focused and efficient marketing. That’s whether they’re in an established market or an emerging one.
The answer? An industry specific, multi-channel marketing platform, enabling more effective engagement, acquisition and retention of customers, which is exactly what you get with ad:s Marketing Services.
We have everything you need to achieve marketing success: programmatic display and video advertising, paid social, publisher products, sponsorship and more.
Right Message. Right Audience. Right Time.
Achieve up to 40% cheaper CPAs with our programmatic advertising platform, built specifically for the betting industry - and now used by over 100 sportsbook operators globally to optimize their media investments.
With more precise targeting and retargeting, you’ll deliver the right message to the right audience at the right time, boosting the efficiency of your marketing and acquiring customers at scale.
Boost your brand awareness with targeted video campaigns
Get more from your investment in digital media with our bespoke ad:s programmatic video offering.
You’ll engage your chosen audience as they enjoy their second screen experience, with targeted video messages, delivered across multiple channels, including other video content, media and mobile games.
The offering is built on unique tech, and gives you unrivalled data-driven targeting and execution for all your video advertising assets.
There’s also greater transparency, and clear results at every level of the funnel. Plus there’s nothing else out there with our igaming supply and algorithms, or our sports calendar targeting.
We offer three tailored strategies to help you meet your objectives:
Premium: Delivered on premium content across selected websites or applications.
Reach: Optimized to reach as many relevant users as possible.
Performance: Optimized towards a high video completion rate.
Hard working social advertising, without the hard work
Achieve significantly improved paid social ROI thanks to our unique blend of technology, creative capabilities and execution know-how.
Our best-in-class Sports Wagering Dynamic Product Ads (DPAs), automatically deliver creatives with the latest match-ups and odds, live on an operator’s site. These creatives are optimised in real-time to ensure that every fan receives a personalised creative execution, regardless of which team or sport they follow.
We also serve online casinos with an industry-first DPA product for online casino & iLottery, seamlessly delivering personalised branded creatives for each of the 1000s of games available on an operator’s service, which we can further enrich with running jackpot totals and upcoming draw dates.
Our unique offering delivers performance and efficiency, ensuring you can deliver on commercial goals across your verticals, while making significant savings in creative production and campaign management.
Achieve improved conversion of publisher sites
Access our premium publisher network and connect with sports fans across the globe with relevant ads.
A publisher toolkit that intelligently powers the integration of wagering content into your editorial workflows
Matching editorial and user data with contextually relevant betting opportunities
Just one line of code integrates everything, whether you’re using mobile, web or your own apps
Support for 23 different sports, 100s of markets and in-play
Multiple ad size options that allow you to place the units where you want
Deliver engaging brand marketing messages alongside odds in real-time
Acquisition & Activation
Through unique data, insight and technology, we bring efficiency to sponsorship investment and activation strategies.
As part of our ad:s marketing services, we use local market insights and global data analysis to help identify, develop and activate official sports betting partnerships with rightsholders.
To help activate a partnership, our Publisher Products help sponsors acquire customers efficiently, while also giving the rightsholder relevant and engaging content for their digital channels.
We work directly with some of the leading leagues and teams in the world of sport - from the NHL, MLB and ITF to Paris Saint-Germain.
