Three simple steps to create unique football content this season

30 August 2022

The start of the football season is almost here, and fans are hungry for fresh content. That’s a lot of pressure if you’re the one producing the content. The good news is we’ve got solutions for partners trying to figure out what unique offerings they can share with fans this season.

Here are three simple steps for you to entice your audience with the content they’re looking for and have them asking for more.

What’s more, it will be as easy as Tom Brady throwing touchdowns.

Step 1: See the game up close and personal with Sportradar Widgets

Our widgets get fans closer to the game, with just about every stat you can imagine.

Fans spend 65%-100% more time engaging with your content when the stats they see pop off the page. This is why we’ve gone the extra mile to make ours look crisp and eye-catching.

Whether you cover college or the pros, our group of widgets brings football into focus with:

  • 60 content widgets across college football and the NFL
  • 8 widgets specifically for betting
  • Rapid onboarding – we’ll get you up and running in just a few days
  • A personalized look to fit your company’s brand and your site’s feel.

Step 2: Make your content picture-perfect with Sportradar’s Content APIs

Unsurprisingly, 65% of us are visual learners, so a well-placed image engages your audience and keeps them coming back for more.

In fact, images help us retain 55% more information than words alone. Putting pictures in your social media content doubles your shares.

That’s why we’ve developed our content APIs, which give you:

  • over 1,600 college and pro football headshots
  • news, game previews, recaps, and team reports, updated throughout the season
  • at least 100 action shots for each game of the 2022 NFL season
  • at least 25 action shots for all Power Six college games.

Step 3: Go deeper with Sportradar’s Radar360

More than 450 of the top football content creators use Radar360, our in-depth analytics platform. Sign up, and within minutes you’ll get:

  • hundreds of historical data fields, dating back to 1920 for the NFL and to 2000 for college football
  • easy search and filter functions, giving you the data you need in seconds
  • all the traditional player and team stats you’d expect, plus player tracking
  • 40+ unique stats for fantasy football
  • on-demand training to help you get the most out of the platform.
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