28 January 2022
NHL x Interwetten
This week two of our long-standing clients announced a new partnership. The National Hockey League (NHL) made Interwetten an Official Partner in Austria and Germany. The online sports betting operator will leverage its NHL partnership to increase brand awareness in both markets. The deal was supported by Sportradar ad:s, our full service data-driven marketing solution designed to optimise sponsorship performance and deliver deeper connections with sports fans.
Brendan Tinnelly and Sportradar’s Paid Social Advertising
This week, we were delighted to welcome Brendan Tinnelly to Sportradar as our new Head of Paid Social Media Advertising for ad:s. Brendan formerly served as the business lead for Meta’s Real Money Gaming offering where he developed strategy and successfully led sales for the vertical globally. Upon joining, Brendan said I have seen first-hand the transformative impact paid social can have for sports betting operators. Through ad:s, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses”
SBC News – Frank Wenzig
Also this week, SBC News caught up with Frank Wenzig, Managing Director of Gaming at Sportradar, to discuss Virtual Sports Bundesliga. It includes video highlights from Germany’s topflight soccer division and is the first virtual sports betting solution to feature the top players from their leagues.