22 October 2024
New and Expanded Offerings Foster Personalization and Deeper Fan Engagement for NBA
NEW YORK & ST. GALLEN, Switzerland – Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA this season through the introduction of a suite of innovative fan engagement solutions fuelling the passion of the league’s two billion global fans. These products represent the next phase in the evolution of basketball consumption benefitting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding one of the world’s most-watched and bet-on sports.
Sportradar, leveraging AI and its advanced, proprietary technology, has launched a suite of next-generation products for the NBA by accessing the full range of official NBA content, including skeletal tracking data. Sportradar is able to harness hundreds of thousands of data points from each game, enabling the rapid development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients.
Eric Conrad, EVP, Rights & Strategic Partnerships – USA & Latam, Sportradar said: “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league. Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”