The personalization game has changed. Your players now expect the same seamless experience they get from Netflix, Spotify and TikTok. But here's the thing: most operators are still serving up yesterday's solutions.
This cookbook shows you exactly how to serve up the perfect experience for every player - whether they're a NBA accumulator fan or a high-volatility slots enthusiast. Use AI to boost engagement, cut acquisition costs and keep players coming back.
And it's packed with real results from operators who've done exactly that.
The 8-step recipe for retention success (refined over 8 years of real-world testing)
Build vs buy - make the right call for your business
Real case studies, including results like 20.5% more clicks and 18% more bets
Personalization strategy tips for online sports betting and casino operators
