What Is Unrivaled?

Unrivaled is redefining women’s basketball. Co-founded by WNBA superstars Breanna Stewart and Napheesa Collier, the league delivers a fast-paced, 3-on-3 full-court format that gives top players a domestic offseason platform with equity stakes, high-level competition, and an elevated fan experience.

Launched in January 2025, Unrivaled’s debut season proved there’s a massive appetite for women’s basketball beyond the WNBA calendar—and it’s only the beginning.

Why You Should Cover Unrivaled

1. Audience momentum that signals long-term growth.
Unrivaled averaged 221,000 viewers per game across TNT and TruTV—peaking at 364,000 for the championship and reaching 11.9 million total viewers. Its debut night drew 312,000 viewers, making it the most-watched women’s basketball event ever on TNT Sports networks. That kind of first-year traction is a foundation any emerging league would envy.

2. Social engagement that rivals established properties.
With 589 million impressions and 40 million+ video views across social platforms, Unrivaled has already proven its digital pull. Players’ personalities and highlight-driven content are reaching younger, mobile-first fans—exactly the audience driving modern sports engagement.

3. Content built for the modern sports experience.
Unrivaled’s compact format delivers non-stop action—every possession counts. Games are made for highlight clips, interactive stats, and real-time storytelling. For media and tech partners, that means endless opportunities to create compelling content and drive engagement across every channel.

4. Backed by established networks and major brand partners.
Broadcast on TNT Sports and TruTV, Unrivaled launched with mainstream visibility from day one—reaching millions of fans across linear and digital platforms. The league also attracted top-tier sponsors from apparel, beverage, and tech sectors, reinforcing its commercial credibility and opening new collaboration pathways for partners looking to align with high-growth women’s sports.

5. A platform for innovation and partnership.
Unrivaled’s player-driven model—featuring equity participation and athlete ownership—makes it one of the most progressive leagues in professional sports. Combined with Sportradar’s exclusive data and technology partnership, broadcasters and publishers now have direct access to enhanced live data, analytics, and API feeds built for 3-on-3 basketball. That means deeper storytelling, smarter engagement, and greater monetization potential.

Why It Matters

Unrivaled isn’t just another league—it’s a model for where sports are headed: dynamic play, authentic ownership, and fully integrated data experiences. Between its breakout first-year numbers, mainstream distribution, and strong commercial backing, Unrivaled is positioned to become the next powerhouse in women’s sports.

For publishers, broadcasters, and tech companies, now’s the time to get in early —to cover, analyze, and innovate around a league built for the future.

Ready to cover Unrivaled?

Explore Sportradar’s expanded data solutions and discover how to integrate live insights, advanced stats, and automated content for every Unrivaled game.