Doradobet, a fast growing sportsbook and online casino based in South America, is using Sportradar ad:s to:
Find and acquire the right target audiences to drive growth
Achieve 60% cheaper CPAs and 75% increased registrations
Better understand the behaviour of players in different markets
Grow their brand Ecuabet, from newcomer to market leader in Ecuador
Territories covered: Peru, Ecuador
Product/s featured: ad:s Programmatic Display
Website: www.doradobet.com
HQ: Lima, Peru
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Doradobet wanted to extend its market share in several South American countries and establish its new Ecuadorian brand, Ecuabet.
Being in an emerging market in an industry that’s constantly evolving, they knew they needed a solution that would allow them to consistently reach the right betting and gaming audiences.
Doradobet and its in-house media agency, QuotaMedia, saw Sportradar ad:s as the ideal partner for running their customer acquisition campaigns because of our experience in understanding the dynamics of betting and gaming audiences across different countries.
Acquiring betting and gaming audiences
Using the ad:s programmatic display solution and our team of channel experts, Doradobet was able to reach, engage and acquire new customers for both its established and new sportsbook brands across multiple geos.
Marketing tech built for the industry
Doradobet benefitted greatly from ad:s’ bespoke Demand Supply Platform. Our DSP is tailored to betting and gaming, including curated supply and detailed targeting options.
They were able to easily test over 2,000 different creatives using our ad:s’ Dynamic Display solution. This helped Doradobet to continuously fine-tune their acquisition strategy for the best results.
Strategic partnership
Sportradar ad:s goes beyond tech. We worked hand-in-hand with Doradobet, holding regular strategic meetings so we fully understood how to help them achieve their goals.
On top of this, ad:s holds regular programmatic workshops for Doradobet and its media agency to help them understand the details of this marketing channel better.
Since 2019, Sportradar ad:s programmatic campaigns for Doradobet managed to increase the number of registrations by 75%, while achieving 60% less cost per user acquisition.
By applying the behavioral data we’ve collected across countless betting and gaming consumer profiles worldwide, Doradobet were able to target the right audiences with high accuracy – meaning great results and great value for their campaign.
Using ad:s marketing services has been a huge success for Doradobet, with their sportsbook brands growing across South America.
In Ecuador, their brand Ecuabet managed six times more monthly registrations with ad:s compared to when they started, making them the market leader in the country after only two years.
In Peru, Doradobet reached a peak of 36 times more registrations during the 2022 World Cup compared to the time before.
Coordinating with ad:s, Doradobet plans on expanding their customer base in South America even further and continuing to acquire even more betting and gaming customers.
Built specifically for betting and gaming, ad:s acquires modern betting and gaming audiences with unrivalled efficiency.
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Doradobet is an established Peruvian bookmaker founded in 2017. The company’s goal is to amuse and entertain its customers through sports betting and online casino. Based in Lima, Peru, it is operating in multiple countries spread around Central and South America. Doradobet and its sub-brands offer more than 50 sports worldwide, as well as thousands of live casino and slots options.
