For mid-to-small gambling operators, every tech decision needs to impact the bottom line. Sportradar’s VAIX personalization technology does precisely that — using AI to drive deeper engagement, higher retention, and more value from every player interaction.

Studies show personalized experiences drive a 40% higher conversion rate on average across digital platforms, and in gaming, that impact is even more pronounced.

 

VAIX uses real-time machine learning to tailor sportsbook and casino experiences, surfacing the right bet, game, or offer at the right moment. It functions like the recommendation engines behind Amazon or Netflix but is explicitly built for gambling environments.

Real Results from Real Operators

• betPARX leveraged VAIX to personalize their iGaming experience, resulting in a 200% increase in unique titles played and a more than doubling of session time for players engaging with customized game lists.
• Bilyoner integrated VAIX to enhance customer experience and boost the average number of bets placed. The result? An increase of 18.0% more bets.
• A sportsbook using VAIX’s bet recommendation tools saw a 15% uplift in betting volume per user, driven by intelligent in-play surfacing of relevant live events.

Why It Works for Smaller Operators

Big operators use personalization to scale, but VAIX offers that same capability to smaller teams without the extra overhead:

Increased Player Value – Players stay longer and spend more when experiences are relevant.

Efficient Marketing – Targeted campaigns lead to less wasted spend and a higher ROI.

Fast Time to Value – No data science team needed. VAIX integrates and optimizes quickly.

Bottom Line

Personalization isn’t a luxury — it’s a revenue booster. VAIX converts player data into real-time actions that drive business growth. For operators competing against larger brands, it’s an innovative, scalable way to stay relevant and profitable.

If you’re not personalizing, you’re not maximizing your potential.