With nearly 1.5 billion fans tuning in to watch the final between Argentina and France, the 2022 World Championship was an unmissable marketing opportunity.
Many of you invested extra time and money to make the most of it, and to engage new and existing customers.
In this webinar, presented by iGaming Business and Sportradar, we discuss how latest technologies and AI delivers a seamless experience, deeply relevant content, increases customer understanding and, ultimately, keeps more customers for longer.
Listen to Jacob Lopez, managing director of managed sportsbook services at Sportradar, and Andreas Hartmann, co-founder and CEO at VAIX, a Sportradar company, on how to boost player lifetime value after the World Championship.
Using sportsbook technology to drive a seamless experience: how a reliable, scalable and high performance engine can boost uptime to 100% in key sport events - playing a significant role in customer retention.
Making the most of customer insights: using AI to understand customers and estimate future behavior, building a complete player profile with 85+% accuracy on future value with just a few days of data.
Reaching new levels: how content and new technologies help create an immersive and personalised experience, by analysing case studies that report 3x higher stakes on AI recommended bets or boost click-throughs on recommended bets by 2-4 times.
