Third party cookies – the essence of personalized marketing – have started to crumble, and organizations must adapt to the cookieless future. Fortunately, the death of the cookie is not also the demise of personalization — in fact, it’s just the opposite.
The end of the third-party cookie presents marketers with a unique opportunity to transform the way they reach their audiences and engage with sports fans. This video will uncover how brands and rightsholders can leverage first-party data to their advantage, the role data collaboration plays in targeted marketing, and how to activate first-party data most effectively.
