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Video: How First-Party Data Will Fuel The Future Of Personalized Marketing

Understand how best to collect, share and activate first party data

Third party cookies – the essence of personalized marketing – have started to crumble, and organizations must adapt to the cookieless future. Fortunately, the death of the cookie is not also the demise of personalization — in fact, it’s just the opposite.

The end of the third-party cookie presents marketers with a unique opportunity to transform the way they reach their audiences and engage with sports fans. This video will uncover how brands and rightsholders can leverage first-party data to their advantage, the role data collaboration plays in targeted marketing, and how to activate first-party data most effectively.

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