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Sports Industry Pioneer Athletes Unlimited Selects Sportradar to Protect Competitions as Interest Grows

3 February 2022

Multi-year integrity pact expands Sportradar’s footprint in women’s sports

NEW YORK, NY – Sportradar Integrity Services, a global supplier of sports integrity solutions and a division of Sportradar (NASDAQ: SRAD), and Athletes Unlimited today announced a multi-year integrity services agreement. The partnership, which Sportradar Integrity Services secured as part of a competitive selection process, underscores the group’s leadership position in North American sports while also reflecting the rapid growth of women’s sports in the marketplace.

Sportradar Integrity Services will be protecting Athletes Unlimited competitions from match-fixing and betting-related corruption through a series of activities, including:

  • Bet monitoring and reporting via its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity;
  • Providing Education & Prevention Services, consisting of a series of on-demand webinars on topics such as match-fixing, social media integrity, and Athletes Unlimited’s own anti-harassment policy;
  • Conducting an integrity audit in order to strengthen and expand Athletes Unlimited’s integrity policies;
  • Engaging its Intelligence & Investigation Services to assist Athletes Unlimited investigations into any potential integrity threats

The new relationship with Athletes Unlimited adds to Sportradar’s roster of women’s sports events covered through its partnerships which already include basketball, soccer, tennis and golf competitions, as well as others across the collegiate sports landscape, and represents a growing commitment to support the entire sports ecosystem.

“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans,” said Jill Exley, Integrity Partnerships Director, North America, Sportradar. “We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”

“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans. We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play,” said Nicole Pawlak, Senior Director of Special Projects, Athletes Unlimited.

Sportradar Integrity Services features a global team of qualified integrity experts who deliver analysis on irregular betting patterns with any suspicious matches subsequently reported to partners, providing essential visibility into the global match-fixing landscape. During 2021, Sportradar Integrity Services detected 900 suspicious matches across global sport, and more than 6,900 suspicious matches have been witnessed across the past 17 years.

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